Metail, the virtual fitting room startup, has scored somewhat of a coup. Kicking off today, it’s partnering with the UK television broadcaster ITV as part of a fashion segment on the channel’s day time show This Morning. Along with potentially exposing the startup’s tech to millions of viewers, even if it is largely hidden behind the TV program’s own branding, the move suggests that Metail may… → Read More

Likened to a space race, there are a whole bunch of startups trying to solve the problem of how to ‘try on’ clothes online. And for the online fashion industry, it’s a big problem, too. The inability to see if a garment actually fits before making a purchase, not only lowers conversion rates, but is also seeing return rates as high as 70%, an expense that online retailers can ill afford. Arguably… → Read More