Mertado, a social shopping site that launched in April, wants to give social game developers a new way to make money: by incorporating a virtual storefront into their games. Today the startup is launching a new widget that developers on Facebook can integrate directly into their apps, and it’s also offering support for embedding the storefront on publisher sites across the web.
Mertado is a bit… → Read More
Over the last few years we’ve seen many sites try to merge social networks and shopping, but nobody has really cracked the nut yet. Today sees the launch of a new startup called Mertado that’s taking a different route than most online retailers: rather than try to integrate social features into a retail site, it’s offering a store that’s actually built on Facebook Platform and Facebook Connect… → Read More