The latest wave of web innovation, though, was centered squarely on consumer sites. And the porn guys have adapted many of those features to create massively successful second generation adult content sites. PornoTube was the first we came across, in mid 2006. Others, like EroShare, have followed. We also mentioned Red Light District, a virtual world, in a recent roundup post.

Go2Web2 has just posted a roundup of some additional ones. Some of these have fantastic names – MegaRotic, Fantasti.cc, NippleByte, and StumblePorn, for example.

Many of these sites are little more than lead generation tools for more traditional porn sites (and if you are going to visit them, put on some protection first). But it is fascinating to see the industry try anything new to get new money in. Lots of competition and lots of money drive all of this.