Mobile advertising company Medialets is launching a significant update to its mobile ad SDK to support new ad formats, new data capabilities, and with support for any certified rich media vendor to deliver into Medialets-enabled publishers.
Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory for… → Read More
Mobile advertising company Medialets is launching a new product today—Medialets Muse. Muse is a comprehensive creative dashboard for rich
media advertising, allowing both advertisers and publishers to create and manage ads.
Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory for mobile… → Read More
For all the angst about the lack of Flash on Apple’s iPads and iPhones, most of the discussion seems to center around video. But a bigger impact by far is on display advertising, which tends to be done mostly in Flash. Adobe needs non-Flash alternatives for tablets and smartphones, particularly for people who design display ads.
Comparing the iOS and Android platforms is often tricky because the perspective is usually one-sided. But mobile ad platforms tend to have a pretty well-rounded look at the state of things because they’re agnostic in the religious war that is iOS versus Android. And of those, Medialets has one of the best views since their data comes from only big-time app makers which tend to be on both… → Read More
Mobile advertising company Medialets has raised $6 million in Series B funding led by the Foundry Group, with participation from DFJ Gotham, Dave McClure’s 500 Startups and Chris Saridakis. This brings Medialets’ total funding up to $10 million.
Medialets launched in 2008 with Feedburner-like model of free developer tools except for mobile ad application analytics. But as the mobile ad network… → Read More
Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the company’s Apple-centric strategy has paid off; Medialets is one of the most widely used ad platforms and counts NPR, CNN and Fox as clients. Today, the startup is… → Read More
Medialets, an advertising and analytics startup, bet big on the iPhone at the launch of the App Store two years ago, and has been riding the Apple wave ever since. The company is one of the most widely used ad platforms and counts NPR, CNN and Fox as clients. Today, the advertising platform is announcing a Universal SDK for iPhone and iPad, allowing publishers and developers to seamlessly switch… → Read More
Ads on the iPhone, just as ads on the web, are something most users want to avoid. But some of the ad companies that are specifically targeting newer smartphone devices such as the iPhone are becoming increasingly inventive with their approach to advertising. A good example of this just launched today in the NPR app for the iPhone.
In this app, the mobile analytics and advertising company … → Read More
A few speed tests done on the new iPhone 3GS pitting it both against the old iPhone as well as its main rivals. So far, these have either been eyeball tests or page rendering/boot time tests that take a bunch of variables into account. Mobile analytics and advertising company Medialets has released numbers for a test that it considers to be the most direct line of comparison for the iPhone 3GS… → Read More
When Medialets was founded in June of last year, CEO Eric Litman and his team decided to take a risk. They bet big that Apple’s iPhone platform would explode. It did — and it’s taken Medialets along with it. Today, the mobile analytics and advertising company announces its series A round of funding.
It was barely a month between the founding of the company and the launch of the App Store on July… → Read More
Mobile analytics and advertising company Medialets is announcing a big milestone tomorrow with regards to the number one billion and the iPhone. Okay, not that billion milestone — but it’s pretty impressive none the less.
Medialets has now processed over a billion events on the iPhone and iPod touch by way of its analytics product, Medialytics. What this means is that the company, which launched… → Read More
Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 percent of ad impressions are from iPhone games. The ads themselves have game-like characteristics designed to increase teh chances of consumers clicking on… → Read More
24 hours have passed since the launch of the Android Market, the Google equivalent to Apple’s App Store. Medialets has conducted a thorough analysis of the two store launches. The verdict: the size of Android Market pales in comparison to Apple’s store at launch, and won’t allow for paid applications until next year. But the stores are more alike than they are different, with very similar… → Read More