medialets

  • Medialets Lands $8.4 Million For Mobile Rich Media Ad Platform

    Medialets Lands $8.4 Million For Mobile Rich Media Ad Platform

    Medialets, which provides a rich media ad platform for mobile, has raised another $8.4 million in equity funding according to an SEC filing published this morning. We’ve contacted the company to learn more about the investment, but it’s likely the funding was partly or entirely provided by earlier backers Foundry Group, DFJ Gotham Ventures and/or 500 Startups. Read More

  • Medialets Updates Universal SDK With Third-Party Rich Media Support, New Mobile Ad Formats And More

    Mobile advertising company Medialets is launching a significant update to its mobile ad SDK to support new ad formats, new data capabilities, and with support for any certified rich media vendor to deliver into Medialets-enabled publishers. Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory… Read More

  • Medialets Launches Muse, A Creative Project Management Dashboard For Rich Media Mobile Ads

    Mobile advertising company Medialets is launching a new product today—Medialets Muse. Muse is a comprehensive creative dashboard for rich 
    media advertising, allowing both advertisers and publishers to create and manage ads. Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory… Read More

  • Adobe Just Made Medialets Its Mobile Ad Server

    For all the angst about the lack of Flash on Apple’s iPads and iPhones, most of the discussion seems to center around video. But a bigger impact by far is on display advertising, which tends to be done mostly in Flash. Adobe needs non-Flash alternatives for tablets and smartphones, particularly for people who design display ads. Today, Adobe announced that it is integrating… Read More

  • A Bird’s-Eye View Of iOS And Android As Seen By One Premium Ad Platform

    A Bird’s-Eye View Of iOS And Android As Seen By One Premium Ad Platform

    Comparing the iOS and Android platforms is often tricky because the perspective is usually one-sided. But mobile ad platforms tend to have a pretty well-rounded look at the state of things because they’re agnostic in the religious war that is iOS versus Android. And of those, Medialets has one of the best views since their data comes from only big-time app makers which tend to be on… Read More

  • Medialets Lands $6 Million For Cross-Platform Mobile Ads And Analytics

    Medialets Lands $6 Million For Cross-Platform Mobile Ads And Analytics

    Mobile advertising company Medialets has raised $6 million in Series B funding led by the Foundry Group, with participation from DFJ Gotham, Dave McClure’s 500 Startups and Chris Saridakis. This brings Medialets’ total funding up to $10 million. Medialets launched in 2008 with Feedburner-like model of free developer tools except for mobile ad application analytics. But as the mobile… Read More

  • Medialets' Universal SDK Gets Android-Friendly

    Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the company’s Apple-centric strategy has paid off; Medialets is one of the most widely used ad platforms and counts NPR, CNN and Fox as clients. Today, the… Read More

  • Medialets Rolls Out Universal SDK For iPhone And iPad Ads

    Medialets, an advertising and analytics startup, bet big on the iPhone at the launch of the App Store two years ago, and has been riding the Apple wave ever since. The company is one of the most widely used ad platforms and counts NPR, CNN and Fox as clients. Today, the advertising platform is announcing a Universal SDK for iPhone and iPad, allowing publishers and developers to seamlessly… Read More

  • An iPhone Ad Disguised As A User-Editable Vampire Weekend Music Video

    Ads on the iPhone, just as ads on the web, are something most users want to avoid. But some of the ad companies that are specifically targeting newer smartphone devices such as the iPhone are becoming increasingly inventive with their approach to advertising. A good example of this just launched today in the NPR app for the iPhone. In this app, the mobile analytics and advertising company… Read More

  • iPhone 3GS JavaScript Performance Blows Away Rivals, Approaches MacBook Speed

    A few speed tests done on the new iPhone 3GS pitting it both against the old iPhone as well as its main rivals. So far, these have either been eyeball tests or page rendering/boot time tests that take a bunch of variables into account. Mobile analytics and advertising company Medialets has released numbers for a test that it considers to be the most direct line of comparison for the iPhone… Read More

  • Medialets' Big Bet On The iPhone Pays Off With A $4 Million Round

    When Medialets was founded in June of last year, CEO Eric Litman and his team decided to take a risk. They bet big that Apple’s iPhone platform would explode. It did — and it’s taken Medialets along with it. Today, the mobile analytics and advertising company announces its series A round of funding. It was barely a month between the founding of the company and the launch of… Read More

  • Medialets beats Apple to a billion when it comes to the iPhone

    Mobile analytics and advertising company Medialets is announcing a big milestone tomorrow with regards to the number one billion and the iPhone. Okay, not that billion milestone — but it’s pretty impressive none the less. Medialets has now processed over a billion events on the iPhone and iPod touch by way of its analytics product, Medialytics. What this means is that the… Read More

  • Greystripe Hits 140 Million Mobile "AdverGame" Downloads

    Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 percent of ad impressions are from iPhone games. The ads themselves have game-like characteristics designed to increase teh chances of consumers clicking… Read More

  • Android Market Takes On Apple's App Store: Games Still Rule, But Should They?

    24 hours have passed since the launch of the Android Market, the Google equivalent to Apple’s App Store. Medialets has conducted a thorough analysis of the two store launches. The verdict: the size of Android Market pales in comparison to Apple’s store at launch, and won’t allow for paid applications until next year. But the stores are more alike than they are different… Read More