The near-unthinkable has happened. The <a href="https://techcrunch.com/2011/05/14/when-dinosaurs-ruled-the-books/">dinosaurs</a> are <a href="https://techcrunch.com/2012/01/21/steal-this-book/">finall
<a href="http://matchbookit.com/">Matchbook</a> was founded under the simple belief that mobile technology can make people's lives easier -- not just in the interest of early adopters and tech enthusi