marketo

  • Marketo Files For $75M IPO To Grow SaaS Marketing Platform

    Marketo Files For $75M IPO To Grow SaaS Marketing Platform

    Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq exchange. Goldman, Sachs & Co. and Credit Suisse are listed as leading the offering. Marketo has raised $108 million. In November 2011, the company raised $50 million in a round… Read More

  • Marketo Offers LaunchPoint, An App and Services Network For The “Marketing Nation”

    Marketo Offers LaunchPoint, An App and Services Network For The “Marketing Nation”

    Marketo is offering a new service called LaunchPoint, which is meant to serve the “marketing nation,” a term Marketo coined to describe an ecosystem of technology partners and professional service providers. The LaunchPoint service is essentially an app and services network for marketers. Read More

  • So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading

    So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading

    The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering (HPO). The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of performance management technology. It was up more than 15% in trading, up from its $11.50 original stock price. The company sold eight… Read More

  • Marketo Buys Social Marketing App Developer Crowd Factory

    Marketo Buys Social Marketing App Developer Crowd Factory

    Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label social marketing applications. Financial terms of the deal were not disclosed. Crowd Factory’s social marketing applications allows marketers to amplify and optimize campaigns, and view… Read More

  • Eyeing An IPO In 2012, Sales And Marketing Software Developer Marketo Raises $50M

    Eyeing An IPO In 2012, Sales And Marketing Software Developer Marketo Raises $50M

    Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, has raised $50 million in new financing led by Battery Ventures with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating in the round. This brings Marketo’s total funding to $107 million. Read More

  • Marketo Debuts Marketing Software For Small Businesses Spark

    Marketo Debuts Marketing Software For Small Businesses Spark

    Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, is launching a new product today tailored to small businesses. Similar to Marketo’s SaaS for the enterprise, Spark aims to help businesses create revenue via channels like e-mail, lead generation, and optimization of site visits. Spark helps businesses… Read More