One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two, Tableau Software and Marketo, are debuting on New York stock exchanges. Business intelligence provider Tableau Software, trading as “DATA”, is one of the more highly anticipated tech IPOs of the… → Read More
Data visualization software company Tableau Software, going by the symbol “DATA,” will start trading tomorrow on the New York Stock Exchange at $31 per share, up from earlier today when the company said it would trade in the $28 to $30 range.
Tableau will offer 8.2 million shares of its Class A common stock, up from the 7.2 million it previously said it would offer. That puts the offering at… → Read More
Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq exchange. Goldman, Sachs & Co. and Credit Suisse are listed as leading the offering. Marketo has raised $108 million. In November 2011, the company raised $50 million in a round led… → Read More
Marketo is offering a new service called LaunchPoint, which is meant to serve the “marketing nation,” a term Marketo coined to describe an ecosystem of technology partners and professional service providers. The LaunchPoint service is essentially an app and services network for marketers. → Read More
The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering (HPO).
The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of performance management technology. It was up more than 15% in trading, up from its $11.50 original stock price. The company sold eight million shares. → Read More
Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label social marketing applications. Financial terms of the deal were not disclosed.
Crowd Factory’s social marketing applications allows marketers to amplify and optimize campaigns, and view… → Read More
Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, has raised $50 million in new financing led by Battery Ventures with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating in the round. This brings Marketo’s total funding to $107 million. The… → Read More
Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, is launching a new product today tailored to small businesses. Similar to Marketo’s SaaS for the enterprise, Spark aims to help businesses create revenue via channels like e-mail, lead generation, and optimization of site visits.