Marketing

  • W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android Since January

    W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android Since January

    It’s no secret that the mobile app landscape has become extremely competitive. Over the last few years, this has led to an incredible amount of innovation and progress, but the cost of visibility — of acquiring new users — is also on the rise. In fact, Fiksu found that the cost of acquiring users hit a record high in December. While December is a critical month for app… Read More

  • ThriveHive Raises $1.5 Million For Small Biz Marketing Subscription Service

    ThriveHive Raises $1.5 Million For Small Biz Marketing Subscription Service

    ThriveHive, a new marketing platform for small businesses, is today announcing it has closed $1.5 million in seed funding in a round which included MIT Professor Ed Roberts, Mitch Roberts and Jean Hammond, as well as seed stage venture capital group Founder Collective, The Birchaven Group, and IBCC, among others. The company, founded by two former small business owners who know the pains of… Read More

  • Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool

    Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool

    We’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since companies like Prezi, Animoto, and (VMWare-acquired) SlideRocket were making the rounds in the startup scene, that is. Even SlideShare, the service that made… Read More

  • Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

    Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

    Founded in 2010, New York City-based startup Jirafe set out with a simple mission: Help eCommerce store managers turn their digital storefronts into viable, thriving businesses. To do so, in the long term, Jirafe hopes to be able to someday automate the many boring administrative and analytical tasks that are part of daily grind of running (and monetizing) an eCommerce operation — so… Read More

  • 12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum

    12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum

    Since announcing its private beta in March, 12society has been in stealth mode, quietly building a star studded roster of co-founders and curators, one that now includes LA Clipper and Rookie Of The Year Blake Griffin, actor/comedian Nick Cannon, Tim Lincecum, former New York Giant Michael Strahan, Minnesota Timberwolves All Star Kevin Love, and rapper/actor superstar Nas. Today, the startup… Read More

  • iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

    iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

    Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm Fiksu in its latest report out today. This downward trend was expected, as no major events sparked app discovery during the month, explains Fiksu CEO Micah Adler. However, mobile app marketers were particularly aggressive in the social networking and games… Read More

  • The Billion Dollar Mind Trick

    The Billion Dollar Mind Trick

    Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her habit throughout the day. She can’t help it; she’s compulsively hooked. Yin is an Instagram addict. Read More

  • Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

    Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

    Crowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards. Meanwhile, the new… Read More

  • Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

    Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

    A B2B company trying to change the way that marketers procure services for ad campaigns says it has just closed one of Europe’s largest-ever angel financing rounds. blur Group, which runs a platform called the Creative Services Exchange, says that it has raised $2 million. Bypassing the VC route, the company instead opted for a group of about 20 business names and angel investors… Read More

  • Study: Those Social Media Logos On TV Actually Work

    Study: Those Social Media Logos On TV Actually Work

    There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page… Read More

  • Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust… Read More

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