Marketing

  • ThriveHive Raises $1.5 Million For Small Biz Marketing Subscription Service

    ThriveHive Raises $1.5 Million For Small Biz Marketing Subscription Service

    ThriveHive, a new marketing platform for small businesses, is today announcing it has closed $1.5 million in seed funding in a round which included MIT Professor Ed Roberts, Mitch Roberts and Jean Hammond, as well as seed stage venture capital group Founder Collective, The Birchaven Group, and IBCC, among others. The company, founded by two former small business owners who know the pains of… Read More

  • Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool

    Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool

    We’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since companies like Prezi, Animoto, and (VMWare-acquired) SlideRocket were making the rounds in the startup scene, that is. Even SlideShare, the service that made… Read More

  • Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

    Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

    Founded in 2010, New York City-based startup Jirafe set out with a simple mission: Help eCommerce store managers turn their digital storefronts into viable, thriving businesses. To do so, in the long term, Jirafe hopes to be able to someday automate the many boring administrative and analytical tasks that are part of daily grind of running (and monetizing) an eCommerce operation — so… Read More

  • 12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum

    12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum

    Since announcing its private beta in March, 12society has been in stealth mode, quietly building a star studded roster of co-founders and curators, one that now includes LA Clipper and Rookie Of The Year Blake Griffin, actor/comedian Nick Cannon, Tim Lincecum, former New York Giant Michael Strahan, Minnesota Timberwolves All Star Kevin Love, and rapper/actor superstar Nas. Today, the startup… Read More

  • iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

    iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

    Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm Fiksu in its latest report out today. This downward trend was expected, as no major events sparked app discovery during the month, explains Fiksu CEO Micah Adler. However, mobile app marketers were particularly aggressive in the social networking and games… Read More

  • The Billion Dollar Mind Trick

    The Billion Dollar Mind Trick

    Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her habit throughout the day. She can’t help it; she’s compulsively hooked. Yin is an Instagram addict. Read More

  • Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

    Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

    Crowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards. Meanwhile, the new… Read More

  • Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

    Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

    A B2B company trying to change the way that marketers procure services for ad campaigns says it has just closed one of Europe’s largest-ever angel financing rounds. blur Group, which runs a platform called the Creative Services Exchange, says that it has raised $2 million. Bypassing the VC route, the company instead opted for a group of about 20 business names and angel investors… Read More

  • Study: Those Social Media Logos On TV Actually Work

    Study: Those Social Media Logos On TV Actually Work

    There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page… Read More

  • Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust… Read More

  • Second Prize Is A Set Of Steak Knives: MarGenius Is A Social Network For Networkers

    Second Prize Is A Set Of Steak Knives: MarGenius Is A Social Network For Networkers

    So you’re in town to follow up on some weak leads and your boss says you’ve got to stay put for a few more days because there’s an old lady out near Patton Road who is looking to buy and you call back and say you got to get back to HQ for some paperwork and your boss says “Make the most of it.” The only thing that counts in this world, friend, is getting them to… Read More

  • Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

    Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

    Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain: Vitrue has launched an… Read More

  • Social Marketing Platform PromoJam Raises $1.2M From Golden Seeds, Band Of Angels

    Social Marketing Platform PromoJam Raises $1.2M From Golden Seeds, Band Of Angels

    PromoJam, a social marketing platform for the enterprise that allows businesses to create campaigns across Facebook, Twitter, Foursquare, LinkedIn, Tumblr, and Myspace, has raised $1.2 million in Series A funding, the company is announcing today. The round was led by NYC-based Golden Seeds, and included participation from Band of Angels. Read More

  • The Economics Of Emotion

    The Economics Of Emotion

    The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead. Doesn’t the advertisement make… Read More

  • Social Marketer Buddy Media Hires Salesforce Exec Susan St. Ledger As New President

    Social Marketer Buddy Media Hires Salesforce Exec Susan St. Ledger As New President

    Another big move for Buddy Media as it continues to build out the services it offers as part of its social media marketing business: the company has hired sales supremo Susan St. Ledger as its new president. She is joining Buddy Media from Salesforce.com, where she had been for the past seven years in a number of key roles. They included (most recently) SVP of industry verticals, where she was… Read More

  • Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

    Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

    Mobile app marketing firm Fiksu has new data today on the effect the post-holiday rush on mobile devices had on the number of apps downloaded throughout the month of January. In short, downloads skyrocketed last month, even beating December’s numbers. iOS downloads reached an all-time high last month, the firm says, up 12% from its previous high in December, when the devices were… Read More

  • Pretty\Vacant: The New New Gadget Marketing

    Pretty\Vacant: The New New Gadget Marketing

    An interesting thing is happening in hardware marketing these days and I think Devin noticed it yesterday when he pointed out that Samsung, in their marketing of the Samsung Galaxy Note, is changing the script when it comes to gadget advertising, a tendency that is becoming more and more apparent in newer ads from many big players. First, let’s look at the history of CE advertising. For… Read More

  • iOS App Downloads & Marketing Costs Hit Record High In December

    iOS App Downloads & Marketing Costs Hit Record High In December

    Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company’s App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily app downloads. That’s a nearly 7% increase… Read More

  • PowerVoice Launches New Social Media Marketing Platform, Pays Users To Post Ads On Twitter, Facebook

    PowerVoice Launches New Social Media Marketing Platform, Pays Users To Post Ads On Twitter, Facebook

    PowerVoice, a new social media marketing company founded by former federal consultant at IBM Ryan Landau and ex-Googler (and brother) Andrew Landau, is launching today. The service compensates users for sharing brands’ messages on social networks in a somewhat similar fashion to Adly. However, unlike Adly, it’s not focused solely on enabling celebrities and other public figures to… Read More

  • Guest Post: Tablets Deliver a New Business Book Mashup

    Guest Post: Tablets Deliver a New Business Book Mashup

    As a voracious consumer of Web content since the early days (and an active blogger myself since 2004), I’ve found one of the most important aspects is the interactive component. When readers of content, like TechCrunch, want to learn more, the hyperlink, author’s Twitter feed, and additional headlines are ready. I often get lost following the bread crumb trails from one blog post… Read More

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