Marketing

  • The Economics Of Emotion

    The Economics Of Emotion

    The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead. Doesn’t the advertisement make… Read More

  • Social Marketer Buddy Media Hires Salesforce Exec Susan St. Ledger As New President

    Social Marketer Buddy Media Hires Salesforce Exec Susan St. Ledger As New President

    Another big move for Buddy Media as it continues to build out the services it offers as part of its social media marketing business: the company has hired sales supremo Susan St. Ledger as its new president. She is joining Buddy Media from Salesforce.com, where she had been for the past seven years in a number of key roles. They included (most recently) SVP of industry verticals, where she was… Read More

  • Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

    Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

    Mobile app marketing firm Fiksu has new data today on the effect the post-holiday rush on mobile devices had on the number of apps downloaded throughout the month of January. In short, downloads skyrocketed last month, even beating December’s numbers. iOS downloads reached an all-time high last month, the firm says, up 12% from its previous high in December, when the devices were… Read More

  • Pretty\Vacant: The New New Gadget Marketing

    Pretty\Vacant: The New New Gadget Marketing

    An interesting thing is happening in hardware marketing these days and I think Devin noticed it yesterday when he pointed out that Samsung, in their marketing of the Samsung Galaxy Note, is changing the script when it comes to gadget advertising, a tendency that is becoming more and more apparent in newer ads from many big players. First, let’s look at the history of CE advertising. For… Read More

  • iOS App Downloads & Marketing Costs Hit Record High In December

    iOS App Downloads & Marketing Costs Hit Record High In December

    Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company’s App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily app downloads. That’s a nearly 7% increase… Read More

  • PowerVoice Launches New Social Media Marketing Platform, Pays Users To Post Ads On Twitter, Facebook

    PowerVoice Launches New Social Media Marketing Platform, Pays Users To Post Ads On Twitter, Facebook

    PowerVoice, a new social media marketing company founded by former federal consultant at IBM Ryan Landau and ex-Googler (and brother) Andrew Landau, is launching today. The service compensates users for sharing brands’ messages on social networks in a somewhat similar fashion to Adly. However, unlike Adly, it’s not focused solely on enabling celebrities and other public figures to… Read More

  • Guest Post: Tablets Deliver a New Business Book Mashup

    Guest Post: Tablets Deliver a New Business Book Mashup

    As a voracious consumer of Web content since the early days (and an active blogger myself since 2004), I’ve found one of the most important aspects is the interactive component. When readers of content, like TechCrunch, want to learn more, the hyperlink, author’s Twitter feed, and additional headlines are ready. I often get lost following the bread crumb trails from one blog post… Read More

  • TechStars 2011 Grad Promoboxx Raises $565K For Brand-To-Retailer Marketing Platform

    TechStars 2011 Grad Promoboxx Raises $565K For Brand-To-Retailer Marketing Platform

    Promoboxx, a TechStars Boston 2011 company focused on brand-to-retailer marketing, has just closed its seed round of $565,000. The funding comes from individual angels Dave Balter, Peter Bordes, Adam Berrey, Jean Hammond and others. In addition, institutions including SK Ventures, Brand Ventures, and Launch Capital have also committed. The company’s online service allows retailers… Read More

  • Social Proof Is The New Marketing

    Social Proof Is The New Marketing

    As I’ve written about before, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built. One challenge, which isn’t new, is the battle for consumer attention.  If… Read More

  • Study: Online Denizens Aren’t Swayed By Marketing

    Study: Online Denizens Aren’t Swayed By Marketing

    A study in the Journal of Consumer Research found that even with all of our Facebooks, Twitters, and Wi-Fi dongles, 25% of us “have no one to discuss important matters with.” What’s more, those lonely people prefer minority-endorsed products over majority-endorsed (Mr. Pibb v. Pepsi, Android v. iOS). The researchers Jing Wang, Rui Zhu, and Baba Shiv began their study… Read More