Marketing

  • Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

    Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

    Crowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards. Meanwhile, the new… Read More

  • Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

    Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

    A B2B company trying to change the way that marketers procure services for ad campaigns says it has just closed one of Europe’s largest-ever angel financing rounds. blur Group, which runs a platform called the Creative Services Exchange, says that it has raised $2 million. Bypassing the VC route, the company instead opted for a group of about 20 business names and angel investors… Read More

  • Study: Those Social Media Logos On TV Actually Work

    Study: Those Social Media Logos On TV Actually Work

    There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page… Read More

  • Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops

    It’s no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What’s interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen’s Global Trust… Read More

  • Second Prize Is A Set Of Steak Knives: MarGenius Is A Social Network For Networkers

    Second Prize Is A Set Of Steak Knives: MarGenius Is A Social Network For Networkers

    So you’re in town to follow up on some weak leads and your boss says you’ve got to stay put for a few more days because there’s an old lady out near Patton Road who is looking to buy and you call back and say you got to get back to HQ for some paperwork and your boss says “Make the most of it.” The only thing that counts in this world, friend, is getting them to… Read More

  • Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

    Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

    Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain: Vitrue has launched an… Read More

  • Social Marketing Platform PromoJam Raises $1.2M From Golden Seeds, Band Of Angels

    Social Marketing Platform PromoJam Raises $1.2M From Golden Seeds, Band Of Angels

    PromoJam, a social marketing platform for the enterprise that allows businesses to create campaigns across Facebook, Twitter, Foursquare, LinkedIn, Tumblr, and Myspace, has raised $1.2 million in Series A funding, the company is announcing today. The round was led by NYC-based Golden Seeds, and included participation from Band of Angels. Read More

  • The Economics Of Emotion

    The Economics Of Emotion

    The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead. Doesn’t the advertisement make… Read More

  • Social Marketer Buddy Media Hires Salesforce Exec Susan St. Ledger As New President

    Social Marketer Buddy Media Hires Salesforce Exec Susan St. Ledger As New President

    Another big move for Buddy Media as it continues to build out the services it offers as part of its social media marketing business: the company has hired sales supremo Susan St. Ledger as its new president. She is joining Buddy Media from Salesforce.com, where she had been for the past seven years in a number of key roles. They included (most recently) SVP of industry verticals, where she was… Read More

  • Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

    Forget The Holiday Rush: Mobile App Downloads Did Better In January Than December

    Mobile app marketing firm Fiksu has new data today on the effect the post-holiday rush on mobile devices had on the number of apps downloaded throughout the month of January. In short, downloads skyrocketed last month, even beating December’s numbers. iOS downloads reached an all-time high last month, the firm says, up 12% from its previous high in December, when the devices were… Read More

  • Pretty\Vacant: The New New Gadget Marketing

    Pretty\Vacant: The New New Gadget Marketing

    An interesting thing is happening in hardware marketing these days and I think Devin noticed it yesterday when he pointed out that Samsung, in their marketing of the Samsung Galaxy Note, is changing the script when it comes to gadget advertising, a tendency that is becoming more and more apparent in newer ads from many big players. First, let’s look at the history of CE advertising. For… Read More

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