Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company’s App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily app downloads. That’s a nearly 7% increase from November’s 5.65… → Read More
Editor’s note: Steven Carpenter is an entrepreneur that writes the TechCrunch Teardown series that looks at the business models of consumer Internet companies.
My last TechCrunch Teardown outlined the multi-billion dollar online brand advertising opportunity. As part of that research, I looked at the top Facebook brand pages to see how some brands were successfully using social media to connect… → Read More
How much should a startup spend on marketing? The answer, according to VC Fred Wilson, is zero. The best marketing for a startup when it is just getting off the ground are kick-ass products. Great products market themselves. If you have a line item in your business plan for marketing, you are doing it wrong.
That is not to say that startups don’t need to do any marketing at all. And, let’s… → Read More
Ever since this whole blog thing started to take off, marketers have been trying to horn their way into the conversation. It started out as crude pay-per-post schemes, and then evolved into more subtle “sponsored conversations”. Once Twitter and Facebook took off, some of those conversations also were for sale. It got so bad, the FTC had to get involved.
Now Six Apart is launching its version… → Read More
As augmented reality apps gain buzz, marketers are jumping on the bandwagon. Last year, we saw augmented reality campaigns for everything from BMW sports cars to TOPPS baseball cards. Usually these involve printing out some sort of barcode or symbol and sticking it in front of your Webcam, which triggers a 3D image on your screen projected into your office or living room.
Now Muscle Milk is… → Read More
Dell has just teamed up with Vice Magazine, they of the Do’s & Don’ts, to create a new news site/blog/coolness injector called Motherboard.tv. After those strange, heady days of the Dell Dude, the company has fallen off the coolness radar. In an effort to right this wrong, Dell hired Vice to create a website and news source – sort of a pop-up web presence – to talk… → Read More
Considering that, on average, some 40 million people walk through Times Square per year, you’ve got to assume that EA has high hopes for The Sims 3. You don’t spend that kind of money on billboards promoting the game—billboard in Times Square, depending on location, costs in the tens of thousands of dollars per day—without thinking, “Yup, this game will carry us right through… → Read More
Marketo, an SaaS company focused on providing marketing automation software for B2B companies, has launched a bigger, better version of its sales and marketing optimization application. The software allows web-based marketing and sales teams collaborate on a single revenue cycle, turning web visitors and sales leads into customers using tools like email marketing, lead nurturing, lead scoring… → Read More
Who ever said having a dual-screen laptop that looks like a tank wouldn’t get you a little strange? Lenovo seems to think so and is saying as much in what amounts to some sort of internal test advertisement for the W700ds, a dual-screen laptop so massive that it should just be called a desktop PC. → Read More