Marketing

  • Easily Measure The Profitability Of Your Consumer Subscription Business Crunch Network

    Easily Measure The Profitability Of Your Consumer Subscription Business

    We are currently witnessing a shift in business models, as many consumer tech companies move from transactional models in favor of subscription-based ones. YouTube is launching an ad-free, subscription-based service. Apple recently launched a streaming music service for $10/month. Microsoft just bundled its popular consumer products into a $199/month offering as cloud services have become… Read More

  • Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries Crunch Network

    Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries

    A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read More

  • The Worst Possible Name For Your Brand And Three Things You Can Learn From It Crunch Network

    The Worst Possible Name For Your Brand And Three Things You Can Learn From It

    Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for, and you’re the creative type. What’s the biggest naming mistake you could make? How about a name like “Sweat” or “Pschitt?” Or something difficult to spell and pronounce? Those missteps would certainly be… Read More

  • Google Delivers Mini-Marketing Lessons In Its New Google Primer App

    Google Delivers Mini-Marketing Lessons In Its New Google Primer App

    Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like search engine marketing, media coverage, content marketing and more. However, at the time, the app was still in testing, and Google wouldn’t comment on the project. Today, a redesigned… Read More

  • To Win Over Voters, Politicians Can Learn From Online Marketers Crunch Network

    To Win Over Voters, Politicians Can Learn From Online Marketers

    Another political season is on the horizon and a relatively large field of candidates will be vying for the hearts, and sometimes the minds, of eligible voters. That means we will hear a number of slogans, sound bites and other messaging efforts to sway our allegiance. Politicians rely on certain techniques to craft these messages. Basically, they try to use to their advantage words that… Read More

  • The Green Rush: Finding Tech Business Opportunities Within The Cannabis Sector Crunch Network

    The Green Rush: Finding Tech Business Opportunities Within The Cannabis Sector

    Cannabis, marijuana, pot, weed, ganja, Mary Jane, doobage. Whatever you call it, it has taken center stage in the world of investment. It’s getting the 15 minutes of fame it rightfully deserves, and it’s getting it right now. Traditionally, whenever anyone mentioned the words “cannabis” and “entrepreneur” together in one sentence, it meant one thing… Read More

  • The Math Behind SaaS Startup Customer Lifetime Value Crunch Network

    The Math Behind SaaS Startup Customer Lifetime Value

    One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

  • IoT And The Rise Of Subscription Marketing Crunch Network

    IoT And The Rise Of Subscription Marketing

    The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things. Today, a slew of devices, from refrigerators to thermostats, are connecting to the Internet. Soon, the signals from those devices will automate thousands of purchases consumers make. Read More

  • The Future Of Consumer Marketing Is Personal Crunch Network

    The Future Of Consumer Marketing Is Personal

    Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm. Read More