LinkedIn — the social platform that targets the working world — has quietly started testing another way to boost its revenues, this time with a new service for small and medium businesses.
Blueshift, a San Francisco–based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Gr
Stensul added dozens of new features and functionalities. Most notable is Landing Page, which gives customers a no-code, drag-and-drop way to build integrated landing pages.
The role of HR in enterprises is becoming more strategic. This means that selling effectively requires a less-aggressive approach.
Before making any staffing decisions, partner with your CMO to conduct focused and measurable trials of generative AI tools.
Most consumers interact with e-commerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according to Gart
There’s no shortage of startups trying to automate marketing tasks by using generative AI. For WorkMagic, the target users are the millions of small-scale Shopify sellers who it believes can ben
Creating the many types of content needed for large-scale B2B campaigns often results in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails, l
Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total rais
Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation
Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly
The customer data platform provides a central place to collect first-party information about customers, but simply having a pile of data is not the point. Companies want to put it to work to improve c
Before founding dipp, Jennifer Chen and Mikhail Abramov spent 15 years working as art directors in New York City. During that time, Chen says they realized that the marketing, sales and design process
Hire experienced talent early, allocate 10% of revenue to marketing, and continue dividing team responsibilities as you scale.
The customer data platform (CDP) has become a standard way to collect first-party customer data and put it to work. Simon Data, which was founded in 2015, has always had a vision of being more than pu
Companies seeking images or videos for their materials will typically commission a shoot, or scour stock media catalogs. Catch+Release, however, wants to help marketers license existing user-generated
Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, Epstei
A traction slide is your chance to show off and build investor confidence. But what if your startup doesn't have any wins to boast about?
There’s a lot of performative behavior in startup land, such as foosball tables in reception areas and kitchens with kombucha taps.
Feeling pretty confident about the marketing slides you’ve prepared for your upcoming board meeting? If so, you may be on the wrong track.
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