marketing-technology

Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC

The IPO window is all but closed right now, but a few things appear still to be getting through the cracks and there are big sums attached to that. Today, Banzai — an engagement marketing startu

Customer referral platform Mention Me raises $25M Series B led by Octopus Ventures

Mention Me, a platform to generate customer referrals, has raised a $25 million Series B round, led by London’s Octopus Ventures. Eight Roads Ventures, the lead investor from the prior round, a $7 m

Conductor raises $150M at a $525M valuation to build out its search-based, organic marketing technology

Conductor — a marketing technology company that was snapped up by WeWork at the height of the latter company’s expansion ambitions, only then to buy itself out in the wake of WeWork’

Optimove raises $75M growth investment to manage customer-led journeys at scale

Optimove's customer relationship management marketing platform helps brands keep customers coming back.

Zeta Global’s IPO filing uncovers modest growth, strong adjusted profitability

With a rising adjusted EBITDA result and improving adjusted EBITDA margins, Zeta has a profit story to tell investors along with possibly accelerating revenue growth.

Bloomreach raises $150M on $900M valuation and acquires Exponea

Bloomreach, an API company that helps eCommerce customers with search and web site creation, announced a $150 million investment today from Sixth Street Growth. Today’s funding values the compan

Metigy gets $20 million AUD to make online marketing easier for SMEs

Metigy, a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 million USD). The

Marketing tech company Zeta Global raises $140M at a $1.3B valuation

Zeta Global, the marketing tech company that has recently acquired the likes of eBay's enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technolog

Disqus lays off 11 as it plans a deeper focus on data

Some downsizing and refocusing is underway at Disqus, the startup incubated at Y-Combinator that became an early mover in the business of offering a plug-in to help online publishers manage comment

Beckon Wants To Help Marketers Make Sense Of Data And Track Spend On-The-Fly

There is Salesforce.com for sales professionals, numerous off-the-shelf packages for finance and HR professionals and thousands of apps for several other enterprise utilities. But marketeers still don