market research

Supermom, a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. For brands, it

Google showed the way when it came to the world understanding and valuing the importance of a good search engine to unlock all the information you could find on the internet. The next iteration of tha

GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data cont

The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.

Expanding internationally can exponentially impact your bottom line, business and brand. Scaling your business beyond borders, however, is a path riddled with obstacles.

Surveys have long been used by marketing teams and other business decision-makers to learn how customers tick. But they can be costly to put together, hard to run at scale, and, at the end of the day,

Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.

If you’re looking to succeed with paid social marketing, you need a creative testing framework.

The harsh truth: Some of the advice you read about marketing is incorrect.

Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier for c

Even after COVID-19, companies that thrive — or even simply survive — will be design-mature and digital-first.

Prioritizing quality user research will ensure that your products and ideas are given the opportunities they deserve to be properly realized and to succeed.

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company

Over the weekend, software giant SAP announced that it will take Qualtrics public, with the German software company retaining a majority stake in the Utah-based “experience management” fir

Prolific, a U.K.-based startup that wants to make it easier to conduct online research, has raised $1.2 million in seed funding. The round is co-led by Silicon Valley-based Pioneer Fund, and Altair Ca

Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding. The round, led by MassMutual Ventures Southeast Asia, will be use

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

When T4 co-founder and CEO Maks Khurgin was working at Bain and Company, he ran into a common problem for analysts looking for market data. He spent way too much time searching for it and felt there h

There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what

When Stackin’ initially pitched itself as part of the Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audien