market entry

  • Nokia plans to bring its Vertu luxury brand to Japan, is poised to fail

    Nokia plans to bring its Vertu luxury brand to Japan, is poised to fail

    Japan has always been a tough market crack for Nokia, the world’s biggest cell phone manufacturer. While the Finnish company boasts a 40 percent share of global handset sales, this figure has been steady at about 1 percent in Japan. Now it has come to light that Nokia plans to launch an MVNO with Nippon’s No. 1 cell phone carrier Docomo starting in either February or March next year. Read More