market entry

  • Nokia plans to bring its Vertu luxury brand to Japan, is poised to fail

    Japan has always been a tough market crack for Nokia, the world’s biggest cell phone manufacturer. While the Finnish company boasts a 40 percent share of global handset sales, this figure has been steady at about 1 percent in Japan. Now it has come to light that Nokia plans to launch an MVNO with Nippon’s No. 1 cell phone carrier Docomo starting in either February or March next year. Read More