Magnify

  • Six Months After Acquisition, Magnify Rebrands And Relaunches As Waywire

    Six Months After Acquisition, Magnify Rebrands And Relaunches As Waywire

    Last fall, Magnify acquired Waywire in an effort to create more efficiency around video curation. The idea behind the acquisition was to combine the former’s enterprise video curation business with the latter’s content deals and consumer-facing technology. Read More

  • How Money And Politics Brought Waywire And Magnify Together

    How Money And Politics Brought Waywire And Magnify Together

    It’s official: Today, New York City-based startup Magnify has acquired Waywire, the once-hyped startup founded by Senator-elect Cory Booker. That’s been widely expected ever since AllThingsD broke the news over the weekend that the deal would be done soon. Read More

  • Magnify Is Buying Waywire To Build A Consumer-Facing Video Curation Powerhouse

    Magnify Is Buying Waywire To Build A Consumer-Facing Video Curation Powerhouse

    New York-based video startup Magnify is in the process of acquiring Waywire, the company that Cory Booker founded, to build a consumer-facing business around the curation of videos online. The deal isn’t quite done yet, but is expected to close early this week. When it closes, it will give Magnify access to a whole bunch of content deals to go after the nascent curation space. Read More

  • Magnify Teams Up With AOL To Bring Curated, Premium Video Content To Publishers

    Magnify Teams Up With AOL To Bring Curated, Premium Video Content To Publishers

    Many sites want to offer video, but they can’t afford their own studio or a quality video production team. Magnify entered the picture in 2007 to give publishers and brands the opportunity to offer curated video experiences, along with providing them with the tech to upload and share videos, create playlists, offer commenting, reviewing, content controls, analytics and monetization… Read More

  • Magnify Brokers Deals To Run Ads Inside Embedded Videos

    Magnify Brokers Deals To Run Ads Inside Embedded Videos

    From an audience perspective, the ability to embed videos on other sites is what expands their viewership and makes them go viral. But from an advertising perspective, most of that video is the Web equivalent of dead air. “Nobody sells embedded video because nobody knows where it is going,” says Magnify.net CEO Steve Rosenbaum. He has a partial fix for that, a new video… Read More

  • Magnify's New Blogging Plugin Tries to Make Multimedia Simple

    Magnify's New Blogging Plugin Tries to Make Multimedia Simple

    Magnify.net has introduced a plugin for Movable Type and WordPress that attempts to minimize the effort required to add multimedia content to a blog. Magnify.net is a video discovery and broadcast platform that provides a hosted framework for video distribution. The plugin, called Magnify Publisher, allows bloggers to search and embed content from over a dozen media sites including YouTube… Read More

  • Magnify Gives Birth to VidyUp: First Release Based on YouTube's New APIs

    Magnify Gives Birth to VidyUp: First Release Based on YouTube's New APIs

    A few weeks ago YouTube released a more powerful set of APIs that allow web developers to create services that upload, watch, search, and comment on videos remotely. Magnify, the video channel service recently focused on social networking, has been hustling to be the first to implement these APIs. What they’ve come up with is a widget called VidyUp (like gitty up, get it?). Site owners… Read More

  • Magnify Wants to Turn Video Channels Into Social Networks. Good Luck.

    Magnify Wants to Turn Video Channels Into Social Networks. Good Luck.

    Does everything need to be a social network? Apparently it does. Magnify.net, a video-hosting and sharing platform that raised $1 million in February, is adding social networking features to its video channels. Magnify lets Web publishers assemble videos from across the Web—YouTube, AOL, Veoh—and show it in the embeddable Magnify player. Websites use Magnify to create video… Read More