Apple has a new range of updated MacBook Pro notebooks, and while they get a pretty nice internal upgrade courtesy mostly of the new M3 processor lineup, the big news for aesthetes is on the outside &
Apple just announced a (nearly) complete overhaul of its first-party silicon line, in the form of the M3, M3 Pro and M3 Max. While the new 24-inch iMac is arriving with the M3, the MacBook Pro line is
Surprise! Apple’s got one more event to go this year. Word is that various supply chain issues kiboshed plans to announce additional hardware at last month’s iPhone 15 event. Whereas in past years
Whatever the specific motivations might be, giving consumers more access to repair their own electronics is generally a net positive. After years of referring consumers to Genius Bars, Apple announced
The M2 Air is as close as Apple has ever come to the perfect MacBook. It’s a kind of platonic ideal for the category, and the culmination of key updates to the product line, including the arrival (a
One of two things likely happened here. Either Apple made a proper video before deciding this wasn’t quite enough to justify a proper “event,” or this is just how the company is going to treat s
There’s no big Apple event today (well, not in any traditional sense, at least), but the company’s got quite a bit of news to share this morning. In addition to the new Mac Mini, a pair of new Mac
After years of denials and loathing, Apple may finally be getting around to bringing touchscreens to MacBooks. According to Bloomberg, Apple is actively working on this project and may break away from
Four months after opening its Self Service Repair offerings to iPhone owners in the U.S., Apple is adding a handful of MacBooks to the mix. When the laptop repair program opens tomorrow, it will inclu
It was with great fanfare in 2015 that Apple announced that certain MacBook models would ship with redesigned keys, so-called “butterfly” keys, designed to fit in the laptops’ shallo
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I’m writing this atop a tray table on my fifth flight in 3 weeks. It’s a lot of cross-country travel after 2 years of largely not leaving my one-bedroom apartment. When it rains, it pours, I guess
Turns out the tech world jumped the gun on declaring the Touch Bar dead. Apple dropped the embattled input device from the 14- and 16-inch versions of the MacBook Pro in late-2021, after several years
At WWDC today, Apple launched a brand new MacBook Pro, including its shiny new M2 processor. It’ll clock in at $1,299 and is available later this month. The new computer includes up to 20 hours
The seeds of the Mac Studio were planted 5 years ago next month when, in a rare candid admission of misstep, Apple said it was pushing the reset button on the Mac Pro. Having painted itself into a “
The reaction among TechCrunch staff was swift and, best I can tell, universal. I don’t recall the last time I saw so many colleagues legitimately excited for one specific new feature. MagSafe is bac
Apple has backpedaled on years of questionable design choices with its MacBook Pros, unceremoniously retiring the universally disliked Touch Bar and adding back the ports and MagSafe users have missed
It’s only been a few weeks since Apple’s last big announcement event, but they’re already at it again. The last one focused on iPhones and Apple Watches. This time around? They were
It’s been less than year since the release of the first-gen Apple silicon-powered MacBook Pro, and here the company is already returning with a follow up. Of course, the 2020 version of the pro-focu
Apple is set to announce new hardware today. The company is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right her
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