Over the past several months I’ve moderated or been on a number of panels with many of the top players in the location space. A common theme keeps recurring. When someone brings up rivalries between any of the companies, it is always downplayed in favor of an “everyone wins” message. I’ve been skeptical of that since day one, but as the space has exploded, there have been signs that a lot of companies are winning (as evidenced by both usage and fundraising). But now, as the space matures and larger rivals enter, things are starting to get more testy.
The most obvious rivalry is between Foursquare and Gowalla. Even as the two battled for supremacy at the SXSW conference this year, both sides downplayed the rivalry. But the fact is, there is a rivalry (and they even play it up for next month’s UK edition of Wired magazine — see: pic above). Foursquare and Gowalla don’t talk to one another — in fact, their two leaders, Dennis Crowley and Josh Williams, had never met until a panel I moderated at Where 2.0 after SXSW this year. That’s not to say they hate one another, but they’re also not out there holding location potlucks to discuss how they can work together for the betterment of everyone. → Read More
Back in January, we noted that Loopt was sending around a deck to advertisers showing off a new product. The product was focused on check-in specials (the kind popularized by Foursquare) and was entirely built on top of Facebook’s social graph. Finally, nearly 6 months later, that app is here.
Loopt Star is in some ways a simplified version of Loopt’s regular location-based service. Rather than being a service that is continually updating your location in the background, the focus here is only on the idea of the check-in. And naturally, those check-ins take place at specific venues — some of which Loopt has deals in place with to coincide with the launch of the new app. We’re talking big, national brands such as Gap, Burger King, and Universal Music. → Read More
Last month, Erick wrote a post calling for the creation of an open database of places. As location-based services continue to gain popularity, each of them is building up these massive databases of places themselves, and this is going to become an issue as services like Twitter and potentially Facebook attempt to federate all this data. And Erick is hardly alone in thinking about this — nearly all the companies involved in the space talk about such an idea enthusiastically, and regularly. Yet no one seems to be doing much about it just yet.
Back in March, I moderated a panel featuring key members of Foursquare, Gowalla, Loopt, Twitter, and Plancast. When I raised the idea of a unified place database, all seemed to be in agreement that it would be a good thing. Even when I brought up that their own place databases were a way to keep their users around, everyone seemed to think there were better ways to do that, and that the benefits of a unified place database would outweigh any costs. Foursquare co-founder Dennis Crowley reiterated that to Erick last month, saying that a “‘Facebook Connect of places’ would be amazing.” → Read More
Yesterday, AdAge ran a story that Facebook was preparing to roll out its first true location-based service (beyond its for-fun Presence thing). The story said that the social network was partnering with McDonald’s for a special Facebook app that would allow people to check-in to restaurants and get deals. But apps that use location to emulate Foursquare on Facebook have limited appeal. Much more interesting is what Facebook itself is planning to do with location. AdAge offered a little bit about that in their story, but didn’t go too deep.
Today, they have a new story that, to be honest, seems more like a recap of yesterday’s, but with less of a focus on McDonald’s. According to their sources, Facebook will start allowing users to update their status messages with their location as soon as late May — yes, a few weeks away.
What’s still not clear from all of this is if this location ability will be more like Foursquare or more like Twitter? What I mean by that is, Foursquare is predicated around the idea of checking-in to a specific venue (as are Gowalla, Loopt, and others). Twitter, meanwhile, allows you to tag a tweet with your location — not really a check-in. To me, this Facebook location system sounds more like the latter. → Read More
Location-based social network Loopt has just updated its iPhone and BlackBerry applications, adding a hybrid map feature that allows you to view a single map (seen at right) that plots nearby points of interest, friends, and events all at once. The new update also brings LooptPulse, which the company has already launched for the iPhone and iPad, to the BlackBerry.
LooptPulse, which was first announced last fall, is Loopt’s discovery feature. If there are a lot of Loopt users checking in at a nearby event or restaurant, the service will recommend it to you, even if your friends aren’t necessarily there. Loopt generates some of these recommendations using data from its partners like Zagat, CitySearch, Bing, and Tastingtable (recently added partners include SonicLiving, Zvents, and Metromix). → Read More
Location is all the rage right now. The iPad is all the rage right now. So it makes sense that when you combine the two, you’re going to get something awesome. But there’s just one little problem. The iPad, with its 9.7 inch screen is way too big to fit in your pocket. To take it with you, you’ll have to carry it in a bag of some sort. And you’re probably not going to whip it out in the middle of the street and start using it. So Loopt has built a new location app specifically tailored to the different iPad experience. Or, at least what they think the iPad experience will be.
Founder Sam Altman believes that people are most likely going to use the iPad sitting around their homes or hanging out at local coffee houses, like Starbucks. If that’s the case, it means that the iPad may be better suited for planning events around location, rather than actively participating in location. With Loopt Pulse, you load up the main screen to see where you are and everything that’s going on around you. On the left side of the screen you get a list of places, and on the right, you can see each of those places on a map and more details about them. → Read More
I didn’t have the same problems at SXSW this year that some people did. Was it too crowded at some events? Sure. But there were plenty of alternative things to do. Did some of the keynotes bomb? Yes. But there were plenty of other things to listen to. Did AT&T fail? No. Actually, they did an awesome job keeping the network up. Instead, I had a problem of a different kind: check-in fatigue.
Seeing as location was this year’s Twitter at SXSW, and seeing as I write a lot about location, I wanted to try to use as many of the services as I could during the actual conference. I drastically underestimated how much work that would actually be. → Read More
Editor’s note: This post was written by Joe Stump, the co-founder of SimpleGeo, a geolocation infrastructure company. While much of the focus in location these days is on the front-end side of things, SimpleGeo focuses on the backend, allowing startups to very easily get started with geolocation. We asked Stump to weigh-in with his thoughts on the front-end side of things, and the general state of the emerging field.
There’s been a lot of coverage lately about the location “war” between Gowalla and Foursquare. Nobody is arguing that Gowalla and Foursquare aren’t, on some levels, competing, but I do think a lot of people are missing the big picture here. Which is the impending location gold rush.
My cofounder, Matt Galligan, and I firmly believe that location is in a similar position as social was in 2001 or so. By that I mean that, at the time, social was very nascent, but exciting as it gave us a whole new view of the data we consume every day. Over the course of almost 10 years we’ve seen social get baked into everything from photo sharing to financial tools. I think that location, similarly, gives us an interesting new view of our data. → Read More
The last of the four location based social networks I had a chance speak with at SXSW Interactive 2010 was actually one of the early services into the space. You may remember seeing Loopt on one of the many iPhone television commercials to dominate the airwaves in the last year or so. Loopt’s original broadcast model was a bit different than the more pervasive check in model we see trending nowadays, but the company’s soft-spoken and articulate Co-Founder/CEO Sam Altman was quick to note that Loopt actually offers both broadcast and check in methods for communication with friends. See Sam’s reactions to the same 5 or so questions I have asked each company and standby for part 2 of our conversation soon. → Read More
SXSW Interactive is now over. While a clear winner in the “Location War” has yet to be determined, the truth is that many of the location-based services won, as all of them got a huge amount of exposure over the past week. And look for that trend to continue in a big way, as Apple is now highlighting several of them in the App Store.
As you can see in the images in this post, Apple is highlighting five of the key location players both in the App Store on iTunes, as well as on the App Store on the iPhone itself. On the iTunes version, the apps have their own area right below the “New & Noteworthy” area. On the iPhone, the five apps takes up the top five slots of the “What’s Hot” area. Simply put: This promotion is huge. → Read More
With SXSW starting Friday in Austin, Texas, every location-based service out there is right now finalizing updates that they hope will be the one that gets them used more than all the others. Loopt, is betting on events integration.
The latest version of the app, due to hit the App Store tomorrow will feature a new Pulse tab. Here you’ll find events populated from a ton of sources including the live music tracker SonicLiving (SXSW is first and foremost a music event, after all) and most notably, Facebook. This pre-population is important, because it means the events will already be in the system so users won’t have to do anything other than share it with friends, or check-in if they’re going. The feature also uses you current location to show which events are happening around you at any given moment that a lot of people are at. → Read More
Tomorrow it will be exactly one month since the launch of Google Buzz. The song remains the same: it’s a mess. Normally, that wouldn’t bother me so much — after all, a lot of services are a mess — but Buzz has a lot of potential. But again, it’s been a month. I’m starting to wonder if it will ever reach that potential. I’m also starting to wonder if it shouldn’t have been introduced as something entirely different.
Despite its many annoyances, I’ve been using Buzz regularly over the past month (Gmail integration tends to shove it in your face and I hate unread counts). The one thing I keep coming back to is that Buzz on the iPhone and Android is pretty impressive. Specifically, the location functionality as run through the mobile web is impressive. In fact, that’s what I think Buzz should have started out as. → Read More
Facebook has been doing background checks, known as due diligence, on the location-based social network Loopt, a source with knowledge of the talks tells us. Generally speaking, due diligence of this kind is only performed when a company is in acquisition or fundraising talks.
Loopt won’t comment on this story, and a Facebook spokesperson says “As a practical matter, we don’t comment on rumor and speculation.”
There is no indication that Facebook has made an actual offer to buy Loopt at this time, and in fact we don’t even have direct information that negotiations are taking place. But it’s clear that Facebook is at least considering acquiring Loopt, and/or others in this space.
It’s also not clear that Facebook is the only company taking a look at Loopt. Google is also highly interested in the mobile social and location space. Their recent launch of Buzz, which allows check-ins of locations via a mobile device, is just one indication of that. → Read More
The rapid evolution of mobile phones, both on a hardware and a software level, combined with a surge in application storefront releases, deployments of higher-capacity network infrastructure and recent developments in positioning technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014, according to a new report published by Juniper Research.
The report found that while MLBS had experienced a number of false dawns from 2000 to 2007, improvements in handset UIs together with easier consumer access to an range of app distribution channels had led to greater interest from service providers in providing mobile location-based applications. → Read More
As Foursquare makes deals with major media companies, competitor Loopt is continuing to partner with with content companies to offer fresh news and reviews of restaurants, bars, businesses and events. Loopt’s mobile apps incorporates local content, deals and reviews about restaurants, bars and events from Zagat, Citysearch, Bing, and most recently Mobile Spinach. Today, Loopt is announcing a partnership with Tasting Table, daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington D.C.
Loopt users can find Tasting Table-approved restaurants and bars within Loopt Pulse on Loopt’s free mobile application. Tasting Table recommendations range from directions, menus, editorial insights, special offers, and more. Tasting Table’s editorial coverage is based on first-hand research from local editors who eat and live in the cities they cover. In addition to being able to “check into” the restaurant, Loopt users add their input and tips for other users interested in the same establishment. → Read More
Loopt continues to ramp up its focus on location-based deals. The pioneer of the mobile social network is launching a new app called LooptCard, which lets mobile consumers tap into offers, coupons and discounts by checking-in to spots. Today, Loopt is partnering with deals site Mobile Spinach to offer users deals and coupons for local merchants via the Loopt App.
The deals are part advertising part coupon and will only be featured in San Francisco for now. Coupon site Mobile Spinach will offer dozens of deals exclusively to Loopt users and through their own site per week. For example, Blowfish Sushi, a Sushi restaurant in San Francisco, offers any signature roll for free which typically costs $10-$15 per roll. Loopt users show their phone message at the restaurant to receive these discounts. Loopt says it will be rolling out the offers in LA and New York in the coming months. → Read More
Earlier today, we noted that Loopt has launched a check-in for charity campaign to raise money for Haiti. Rival Gowalla is doing something similar as well.
Called “Hearts for Haiti,” Gowalla’s campaign will take place on Monday, February 8 in the San Francisco Bay Area. When someone uses the service to check-in at one of three selected locations during a specific time, Gowalla will donate $50 in that person’s name to the American Red Cross for each check-in. So basically, all you have to do is show up at one of these places, check-in, and you’re donating to charity. The goal is to raise $20,000, the company notes. The selected venues include two different Peet’s coffee shops and a Barenaked Ladies concert in San Francisco on that day. → Read More
We recently wrote about location-based mobile social network Loopt’s push to launch deals for check-ins, and today, the startup is putting use check-ins to philanthropic use. For every check-in at Chipotle, Panera Bread, or Whole Foods around the country, Loopt will donate $1 towards the Haiti earthquake relief. Half of the proceeds from the check-ins will be given to the American Red Cross and the other half will be donated to Doctors Without Borders.
Loopt founder and CEO Sam Altman said the spots were chosen primarily because they are seeing many check-ins at these vendors. It’s truly a generous and worthy initiative and it also provides a noble inventive for users to enable Loopt’s check-in technology, which the startup recently launched. → Read More
When Loopt released its iPhone app alongside the App Store launch in 2008, it seemed to have everything going for it. Founder Sam Altman was given time on stage at WWDC to show off the app. It was featured prominently in the App Store for a while. And it was really one of the first hot location-based services. But then it cooled off, partially because the app needed to be open to update your location. And since the iPhone didn’t allow for third-party applications to run in the background, it was severely hamstrung. Meanwhile, a series of check-in based location apps that didn’t need to be open all the time came along and stole the location buzz. More importantly, they brought to light new business opportunities for local venues with the idea of location-based deals. Loopt’s new goal is to make a strong push for that.
As you can see in the deck we’ve obtained below, Loopt is working on yet another new product that is all about location-based deals. This deck is apparently making the rounds with a bunch of agencies and advertisers, as Loopt hopes to get them on board when they launch they app in a few months. The new app is called LooptCard. Clearly, from the deck it will run on the iPhone, but it should also work across all the major mobile platforms, we’re told. And these advertisers are being told that Loopt already has several retailers and venues on board with deals for when they launch. → Read More
When you think of the idea of “checking-in” at a venue in a mobile app, you likely think of Foursquare or Gowalla right now. The two gained significant momentum, funding, and users in the location space in 2009. But even with the growth, both services are still relatively small, neither much bigger than 200,000 users. That’s why much larger social networks like Facebook are perceived to be a potential risk to them. And one of those bigger networks has just entered the fray: Yelp.
With the latest version of its iPhone app (version 4) which will be released today in the App Store, Yelp is introducing a bunch of new features. But none is bigger than the new ability to check-in to venues. Considering there are some 1.25 million users of the Yelp iPhone app, with this update, Yelp will already become the largest network offering this functionality by far. And it’s not just check-ins. Yelp is also adding rewards for users who frequent certain venues, and a leaderboard. Yes, they’re also getting into the gaming element of location. → Read More
San Francisco, CA
