Lookery, a startup that focuses on collecting demographic data about users and sites around the web and then selling this information to ad networks to target users, is heading to the deadpool. In a blog post, Lookery’s CEO Scott Rafer confirmed that the startup will be shutting its doors after launching in 2007.
Lookery initially started as an ad network for social applications on Facebook, and… → Read More
ShopIt, a social commerce platform that enables people to set up an online store and sell goods through a variety of social networking services, has finished integrating its recently acquired Triana Global publisher network and relaunching it as ShopIt Media, another social advertising platform.
Like many others, Triana Global claims to have been one of the first ad networks that started… → Read More
After announcing the acquisition of Adonomics earlier this week, Adknowledge lets us know that they’ve bought Lookery’s ad serving business to complement its other daughter company, Cubics (which it acquired in December 2007). The terms of the agreement have not been disclosed.
From the announcement:
Lookery has been seeking a company to acquire its ad serving business that is able to both… → Read More
Nobody can make money on social network ads. Even Google (which controls a lot of the inventory on MySpace) is having a hard time. How worthless are these ads? Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a promotion, guaranteeing 15 cents per thousand page impressions to app developers who sign up. With two ads per page, that comes to 7.5 cents per thousand ad… → Read More
It’s not a lot of money, but Lookery’s $900,000 seed round includes Reed Hundt, Charles River Ventures, and HT Ventures. That’s right, Reed Hundt. The former chairman of the FCC. He thinks there’s gold in Facebook ads, apparently, even though Lookery is a distant fourth compared to other social ad startups Slide, RockYou, and SocialMedia. Maybe even fifth, if you include… → Read More
So Facebook will finally allow users to group friends and control information flow based on friend type. For guys like Robert Scoble, who have 5,000 friends (the limit), this may be a way to finally sort through the real friends from the fans. It’s a much needed feature that people have been requesting for a long time. It also shows the steady maturity of Facebook from a college network to a… → Read More
People aren’t wasting any time trying to figure out how to monetize all those thousands of Facebook apps that have sprung up over the last couple of months. At least three advertising experiments have launched – the most promising, by far, is RockYou. fbExchange The first out the door was FBExchange, a copycat of the LinkExchange idea from the nineties. It was created by the 30Boxes… → Read More
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