July 28th, 2012

Please Don’t Watch NBC Tonight. Or Any Night.

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Spoiler alert: Phelps and Lochte raced today. The results are all over Twitter. But the race won’t air on TV in America until tonight.

This is 2012, not 1996. NBC has put all of the events live online, provided you have a cable subscription, but won’t have them available recorded online and won’t air many events, including the most high-profile ones, until a primetime tape delay.

This isn’t… → Read More

July 11th, 2012

What’s Driving Facebook’s Olympics Deal With NBC? A Battle With Twitter For TV Presence

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Facebook and NBC are expected to announce a partnership today for the London Olympic Games. In short, Facebook users will be reminded to watch NBC’s coverage and NBC viewers will be reminded to join the conversation on Facebook.

On the surface, it looks like a straightforward marketing partnership where Facebook gets web traffic plus promotion on TV, while NBC gets a more engaging viewer… → Read More

November 23rd, 2011

Japan’s NHK To Broadcast London Olympics In Ultra-HD – 7,680×4,320 Pixels (Video)

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If full HD resolution isn’t enough for you, then how about 16 times the resolution of full HD? Japan’s national public broadcasting organization NHK has been working on so-called Ultra HD technology for years, and now it’s ready for the first big test in public.

NHK is planning public screenings of some events at the London Olympics next year in Ultra HD resolution (7,680×4,320 pixels) – not… → Read More