Boston-based Localytics is fleshing out its mobile app analytics and marketing platform in a major way today with a variety of new features to help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app. The three big new areas Localytics now addresses with its platform are Lifetime Value Tracking, Customer Acquisition… → Read More
Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million.
Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how customers use… → Read More
A study released by Massachusetts-based application analytics firm Localytics today confirms my suspicion that we both love — and are quickly bored by — our mobile applications. And, perhaps, that studies will confirm just about anything.
In part 1 of its study, Localytics analyzed thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps. Using its realtime app analytics service… → Read More
In the smartphone world, it is generally a good thing to keep everyone on the latest operating systems by pushing out upgrades. To the extent that iPhone or Android can get their installed base of users on the latest and greatest OS, the more those users can enjoy new apps built to take advantage of the new features of the OS. But when it comes to pushing software upgrades, Android has the upper… → Read More
Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has scored approximately $700,000 in funding to add to the $18,000 it had received from TechStars as part of the program.
If Localytics’ latest report on app usage raised a few eyebrows here and there with its claims of iPhone app usage peaking at 9PM on weeknights, its latest study results definitely call for far less sensational headlines. But still: Localytics found that Blackberry app usage is still more concentrated and higher during the workday than iPhone, and yet statistically identical to workweek usage on… → Read More
Editor’s note: The following report comes from Don Dodge, who blogs at Don Dodge on The Next Big Thing and is a business development executive for Microsoft. TechStars is a startup accelerator program that selects about ten companies and provides funding of $18,000 per team, as well as free office space, operational support, and mentoring from top investors, entrepreneurs and business leaders. → Read More