Localytics

  • Time Spent In Apps Up 21% Over Last Year

    Time Spent In Apps Up 21% Over Last Year

    While there may be an upper limit as to how many apps people interact with over the course of a month, new data from mobile marketing platform Localytics out this morning shows that the time spent actually using apps is increasing. In fact, the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest… Read More

  • Localytics Raises $16M To Help Complete The Picture For Mobile Marketers

    Localytics Raises $16M To Help Complete The Picture For Mobile Marketers

    Mobile analytics and marketing firm Localytics has raised $16 million in a Series C round led by Foundation Capital and including existing investor Polaris Partners. The new funding is going to help the firm grow its international presence, and will also be used to help it build out its team of experts and library of content for helping its customers make sense of their engagement and… Read More

  • Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers

    Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers

    Boston-based Localytics is fleshing out its mobile app analytics and marketing platform in a major way today with a variety of new features to help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app. The three big new areas Localytics now addresses with its platform are Lifetime Value Tracking, Customer… Read More

  • 59% Of All Android Tablet Usage Comes From The U.S., And The Forked Amazon Kindle Fire Is The Most Popular Brand

    59% Of All Android Tablet Usage Comes From The U.S., And The Forked Amazon Kindle Fire Is The Most Popular Brand

    Android tablets have nearly caught up to iPad devices as the world’s most popular tablet platform, and some project that they may even overtake iPads later this year. According to new research from app analytics company Localytics, the U.S., and specifically Amazon, should take the most credit for that trend: some 59% of all Android tablet usage came from the U.S., with over half of… Read More

  • Localytics Raises $2.5 Million For Mobile Analytics Platform

    Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million. Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how… Read More

  • Mobile App Users Are Both Fickle And Loyal: Study

    A study released by Massachusetts-based application analytics firm Localytics today confirms my suspicion that we both love — and are quickly bored by — our mobile applications. And, perhaps, that studies will confirm just about anything. In part 1 of its study, Localytics analyzed thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps. Using its realtime app… Read More

  • Localytics: More Than 20 Percent Of iPhone 3GS Owners Still Have To Upgrade To iOS 4

    In the smartphone world, it is generally a good thing to keep everyone on the latest operating systems by pushing out upgrades. To the extent that iPhone or Android can get their installed base of users on the latest and greatest OS, the more those users can enjoy new apps built to take advantage of the new features of the OS. But when it comes to pushing software upgrades, Android has the… Read More

  • TechStars Graduate Localytics Raises $700K For Mobile App Analytics Suite

    Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has scored approximately $700,000 in funding to add to the $18,000 it had received from TechStars as part of the program. The funding, which will be formally announced tomorrow, is the company’s first ‘real’ round and was led by Boston-based Launchpad Venture Group in tandem with New… Read More

  • Shocker: Blackberry App Usage Higher During Workday Than On The iPhone

    If Localytics’ latest report on app usage raised a few eyebrows here and there with its claims of iPhone app usage peaking at 9PM on weeknights, its latest study results definitely call for far less sensational headlines. But still: Localytics found that Blackberry app usage is still more concentrated and higher during the workday than iPhone, and yet statistically identical to… Read More

  • TechStars Debuts Nine Startups In Boston

    Editor’s note: The following report comes from Don Dodge, who blogs at Don Dodge on The Next Big Thing and is a business development executive for Microsoft. TechStars is a startup accelerator program that selects about ten companies and provides funding of $18,000 per team, as well as free office space, operational support, and mentoring from top investors, entrepreneurs and… Read More