localresponse

  • LocalResponse Can Now Target Ads Based On Historical Tweets And Check Ins

    LocalResponse Can Now Target Ads Based On Historical Tweets And Check Ins

    LocalResponse just announced a new way for its customers to target their ads. Previously, the startup’s advertisers could reach audiences based on social network activity — for example, after someone checked in to a specific store, they could be targeted with ads that were relevant while in the store. Now those advertisers can also look at historical data, including posts from… Read More

  • LocalResponse Buys Social TV Advertising And Check-In Platform Philo

    LocalResponse Buys Social TV Advertising And Check-In Platform Philo

    Local Response, a recently launched social advertising platform that allows local businesses to respond to the “check-in” with marketing campaigns, is making its first acquisition today. The startup (formerly Buzzd) is acquiring Philo, a social TV check-in and advertising platform backed by North Bridge Venture Partners, DFJ Gotham, Eniac Ventures, and others. Exact terms of the… Read More