local advertising

  • Facebook’s Local Ad Targeting Gets Smarter

    Facebook’s Local Ad Targeting Gets Smarter

    It’s been a little more than a year since Facebook launched its Local Awareness ads, which allow businesses to target ads at nearby users — the ones who either live within a given distance of their store or were recently nearby. Now it’s improving those ads, particularly for businesses with multiple locations. Read More

  • Right Media Founder Michael Walrath Becomes Chairman of Yext

    Local advertising startup Yext has a new chairman, Michael Walrath. Walrath was the founder and CEO of Right Media, an online advertising exchange which he sold to Yahoo for $850 million in 2007. Since then he’s been investing and starting other projects. One of his biggest investments is Yext, where he is the largest individual shareholder outside the company. Walrath became a… Read More