We’ve all dealt with the frustrations of auto-correct, from unintentionally declaring that you’re getting a divorce to having your bitter, angry diatribe suddenly mutate into something involving a lot of “ducking”.

Fortunately, these unwanted auto-corrections are generally little more than inconveniences. You laugh a little, backpedal as fast as possible (“I meant porkkkk”), and move on.

For one Dallas start-up, though, a rather sneaky autocorrect issue is the cause of all of the ultimate discoverability issue: no one can find their new app.
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