Live-Shopping

As Meta gears up for its “year of efficiency,” the company announced today it’s exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Start

Trendio, a new video shopping app co-founded by a former Amazon Prime Video executive, is aiming to enhance the beauty shopping experience. The shopping app enables customers to engage with personaliz

TikTok is hunting for partners to launch its live shopping offering in the U.S. as it is looking to outsource operations for these features. According to a report from Financial Times, the short video

Facebook is shutting down its live shopping feature on October 1 to shift its focus to Reels, the company announced in a blog post. After this date, you will no longer be able to host any new or sched

YouTube announced today that it’s launching several new shopping features for both viewers and creators. Most notably, YouTube is partnering with Shopify to allow creators and merchants to featu

EBay announced today that it’s launching eBay Live, a dedicated shopping platform that gives users a way to purchase products in a live and interactive environment. The new experience is rolling

Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hos

Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brand

In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as today Walmart ann

Google’s latest experiment is a video shopping platform designed to introduce consumers to new products in under 90 seconds. The company today is launching Shoploop, a project from Google’