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    Obvious-Incubated Lift Brings Its Smart Goal-Tracking And Self-Improvement App To The Browser And Mobile Web

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    Back in August, Lift launched the first rendition of its snappy-looking iPhone app that aims to help people build healthy habits and achieve their goals. Initially incubated and seed funded by Obvious Corp., the hybrid accelerator and seed vehicle created by Twitter co-founders Ev Williams and Biz Stone and early Twitter VP Jason Goldman, the startup added $2.5 million from Spark Capital, SV Angel… → Read More

    May 21st, 2013

    Twitter’s Innovator’s Patent Agreement Goes Into Action For ‘Pull To Refresh,’ Jelly And Lift Will Adopt The Framework

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    Last year, Twitter announced something it called the Innovator’s Patent Agreement (IPA), which would keep patents in the hands of the designers and engineers that came up with the technology behind them. What this agreement serves as is a promise to only act on a patent for “defensive purposes.” Anything outside of that scope would need to be signed off on the creator of the patent itself. → Read More

    November 27th, 2012

    Obvious-Incubated Lift Lands $2.5M From Spark Capital, SV Angel To Help You Build Good Habits

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    After nearly a year in development, Lift launched its first mobile product in August behind an ambitious goal: Boost human potential by helping people achieve their goals. It almost sounds New Age-y, but co-founders Tony Stubblebine and Jon Crosby are serious about doing their part to change the world and support personal achievement.

    The founders aren’t alone. From the get-go, Lift has been… → Read More

    August 29th, 2012

    Lift Brings A Simple Habit-Tracking And Self-Improvement Experience To Your iPhone

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    Though our ideal self-images tend to project what we wish we were (in mine I look like David Beckham, talk like John Cleese), the reality is often at least slightly more painful. As a result, many of us are on a mission to pursue our better selves as we devise and harbor umpteen (often vague) personal health goals, like actually going to the dentist or finally finishing an Ironman. Now, thanks to… → Read More

    March 19th, 2012

    Plancast Founder Mark Hendrickson Joins Obvious-Incubated Lift As Head Of Product

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    Last June, Biz Stone and Evan Williams teamed up with long-time collaborator (and early Twitter employee) Jason Goldman to dust off and re-start The Obvious Corporation — the very idea incubator that produced the micro-blogging service we know now as “The Twitters”.

    The goal with Obvious was to help develop new projects, lending seed funding, product support, and office space when needed. → Read More

    August 24th, 2011

    Twitter Founders Put Their Weight Behind A New Startup: Lift

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    Twitter co-founders Biz Stone, Evan Williams, and longtime sidekick Jason Goldman, recently shifted their focus away from the micro-sharing service provider to reboot Obvious, the company that originally incubated Twitter.

    Yesterday, Stone announced Obvious’ first project: incubating an app development company called Lift, created by Tony Stubblebine and Jon Crosby. Obvious says it will assist… → Read More