“Real-time bidding” (where advertisers automatically bid on each ad impression) is a phrase that you hear more and more in the online ad world, but LeanMarket founder Cyrus Lohrasbpour says it’s still out-of-reach for smaller companies. Most RTB products are really built for large advertisers — they come with long-term commitments and high minimum ad buys, and to use them you have to negotiate… → Read More