Some consolidation in the area of social influencer sites. PeopleBrowsr, owners of the social influencer analytics site Kred, is buying Swaylo, a specialist in measuring Facebook for influencer analytics and marketing campaigns. Swaylo, you may recall, was a business owned by startup Threadsy. The analytics service, called SwayloPro, was spun out as a separate company when Facebook acqui-hired… → Read More
So, this was bound to happen. A company that built itself on top of someone else’s data lost access to it. And sued.
I was sucked into the ploy at first, the whole “Klout but better for the people!” thing. → Read More
Kred today launches “Rewards” so you can win discounts and product samples if you get retweeted and Liked enough. That doesn’t mean you should TRY to get retweeted or Liked more, but now there’s at least a reason to sign up to see your influence score.
While you might think this score is meaningless, marketers want to reach people who can actually influence others to care about them, and… → Read More
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