Analytics company KISSMetrics has acquired SourceNinja, a startup offering to help companies manage security flaws in their open source libraries.
KISSmetrics co-founder and head of product Hiten Shah made it sound like a pretty standard talent acquisition. Shah’s company won’t be using the Source Ninja technology, but it’s bringing on the startup’s two founders (and only team members)… → Read More
Analytics company KISSmetrics has hired a new CEO — Will Hodgman (pictured), who co-founded mobile analytics data startup M:Metrics.
Hodgman and Hiten Shah, the company’s co-founder and previous CEO, met with me last week to explain the move. Hodgman is leaving an executive vice president role at comScore, which acquired M:Metrics in 2008. Since then he’s been building out the company’s… → Read More
Analytics company KISSmetrics has launched a new feature that should make it easier for customers to answer complicated questions that usually require lots of database queries and technical implementation.
Large companies usually have huge stores of customer data, but in order to create comprehensible reports from that data, KISSMetrics says enterprises hire a team of technical consultants or… → Read More
Web analytics company KISSmetrics is today announcing the sale of its web-based survey tool, KISSinsights to CatchFree, a former TechCrunch Disrupt participant and the maker of a socially-infused comparison service for finding free web and mobile software solutions. Launched in 2010, and backed by $5.5 million in funding from Index Ventures, First Round Capital, True Ventures, Polaris and 500… → Read More
KISSmetrics, an analytics startup that wants to help you boost your user acquisition and retention rates by providing a more robust picture of how your customers are using your site, is today announcing “KISSmetrics Experiments.” A la Gmail Labs, Experiments enables KISSmetrics users to access and test out experimental new features and help decide whether they become lasting parts of the product. → Read More
Kissmetrics, an analytics startup that helps you keep tabs on how your users are using your website, is adding a new tool to its suite of products today: Cohort Analysis.
Cohorts, for those that aren’t familiar with them, are groups of users who sign up during a given time period (say, everyone who signed up between January 1 and 7, 2011). And analyzing them can offer some valuable insight… → Read More
When it comes to getting people to sign up for a website, developers have a multitude of tools available to refine their signup flows, like A/B testing and funnel analytics. But there’s something that these tools often miss — when a user does finally convert, it’s also helpful to know which ads, links, and splash pages didn’t work for them the previous times they arrived at the site. → Read More
Over the summer, we saw the launch of KissMetrics, a service that lets website owners optimize their sites using conversion tunnel tools that let you determine exactly where in your signup flows users are dropping off. But KissMetrics founder Neil Patel says that there’s one more piece to the puzzle: KissMetrics can track quantitative data, but it doesn’t do anything as far as qualitative data. … → Read More
Analytics is a crowded space, with plenty of services looking to help you turn your visitors into engaged, paid customers. KissMetrics is the latest to join the fray, and it’s offering a solution that’s both straightforward and powerful. As it comes out of stealth, the company is also revealing its funding: in 2008 it closed a $1 million seed round led by True Ventures, and in mid-2009 it closed… → Read More
When it comes to building a website, one of the key factors in establishing a sizable user base is your site’s ability to ‘go viral’. While there isn’t any magic secret to accomplishing this, there are a few things that can help – namely, making it as easy as possible for your users to sign up, and helping them invite their friends. But this is easier said than done, and determining exactly… → Read More
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