Facebook is ramping up advertising by deepening its ties to other online advertising companies, particularly the ones which offer tools to manage and monitor ad campaigns. Today, it revealed its first set of partners to incorporate the Facebook Ads API into their own products. In addition to Clickable (which we discovered earlier), the other partners are Alchemy, Glow, Kenshoo, Marin Software, … → Read More
The importance of Search Engine Optimization (SEO) is nothing new. Yet, it seems that more and more advertisers are realizing that the significance of SEO to their business has risen as they have essentially hit a ceiling with their SEM activities. As the SEMPO State of Search Engine Marketing 2008 report puts it: “Despite increasing ad spend and year-to-year growth in the value of search engine… → Read More
Conductor, a New York-based provider of SEO measurement and optimization solutions, has raised a Series B round of funding to the tune of $10 million, led by Matrix Partners and joined by FirstMark Capital, who led the startup’s Series A financing.
Conductor markets technology which aims to empower online marketers and interactive agencies to gather reliable data on their SEO efforts, make better… → Read More
ClickEquations (formerly Commerce 360), a paid-search management optimization business, has launched a comprehensive new software that gives ad agencies and publishers the tools to manage their search campaigns. The platform is pretty nifty. Users can open an editing tray at the bottom of the screen and make the desired changes to their Google, Yahoo, or MSN search accounts with the click of a… → Read More
As with the Series A round, this second round of funding remained undisclosed, although our contact person at the company ensures it that this was an “up-round” financing and that the valuation was “50% higher than the last time” it… → Read More
Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing… → Read More
All you search-engine marketing consultants watch out. Sequoia Capital just invested in Kenshoo, an Israeli startup that automates the whole process of creating and managing search-engine marketing campaigns. It is a labor-intensive activity that has given rise to an entire cottage industry. Kenshoo competes with bid-management software from all the giants in online advertising (DoubleClick… → Read More