I’m not exactly sure who made being a “personal brand” a thing on the Internet, but I’d really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a “brand.” Honestly, it’s bull, and I’d like to see it stop. Why is it bull? Because unless you’re Kim… → Read More