September 13th, 2012

Fab Axes Sign-Up Requirement For Its Design Shop, Admits User Experience Sucked (But Did Help It Get 7M Users)

fab logo

Big news and a big admission for online designer shop Fab.com as it continues to scale up and make itself more user-friendly: For the first time, the site is letting people browse its online shop without having to log in, putting the online shop in line with the company’s mobile app experience. The registration requirement has helped the company pick up 7 million registered users,  ”but it was… → Read More