TechCrunch
plus-bold
TechCrunch
Open Navigation
TechCrunch
james van der beek
This Isn’t How You Win The Marketing War For The One, HTC, All James Van Der Beek Aside
Apr 12, 2013
Darrell Etherington
HTC promised it would be spending more on marketing efforts to ditch the "quietly brilliant" tagline and come up with something with more pop, but it couldn't have gone much worse than the video above