Positive Food is going after the $34 billion fresh prepared foods market with its take on salads, heat-and-eat prepared meals and vegan overnight oats.
Finding the right product/market fit is challenging for any company, but it’s just a little harder for hardware startups. I recently visited the San Francisco offices of Nebia to chat with co-fo
Programming note: Happy Labor Day! To our U.S.-based readers, happy Labor Day weekend. Extra Crunch will be off on Monday and will resume publishing next Tuesday. Reminder: EC ticket discounts for Ent
At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focused on the company’s software play, with the big hardware announcement feelin
Ten years ago, a hardware startup launched a fitness device onstage at TechCrunch 50. The $99 gadget combined a pedometer with a diet-monitoring system, designed to help wearers meet their fitness goa
Two years ago, Fitbit was in a rough spot. The company had ridden the wearables boom to an IPO and become virtually synonymous with the fitness tracker space, only to watch its fortunes dwindle as the
Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available only to corpo
Fitbit is slowly righting its financial ship, courtesy of a successful push into the smartwatch category. The wearable company reported a profit (when adjusted for items such as stock-based compensati
James Park is quick to admit that the Ionic didn’t live up to expectations.. Fitbit’s co-founder and CEO refuses to disclose any specific numbers during our chat, but he acknowledges that the
Fitbit has long been the king of wearables and an IDC report released today says James Park and Co. still wear the crown. But Xiaomi is quickly gaining power. A lot of power. Fitbit managed to ship 21
Disrupt SF is just a few weeks away, and we have some of the most iconic entrepreneurs and thought leaders in the tech industry lined up to speak throughout the three-day-long conference.
James Park is on a roll. Best known as the co-founder and CEO of Fitbit, his company went public on June 18 -- and things couldn't have gone more smoothly. Fitbit is now worth $9 billion despite facin
Fitbit just rolled out a small but significant update that gives <a target="_blank" href="http://techcrunch/tag/fitbit">Fitbit</a> users the ability to use multiple devices on the same account. A pers