We heard a few months ago that Google is planning to launch an ITA integrated-flight search product. For background, the DOJ finally approved Google’s $700 million acquisition of airfare software company ITA in April, and Google officially closed the acquisition days later. The deal was being investigated as potentially being anti-competitive to the online travel search industry, as ITA’s… → Read More
Google has just come close to winning approval from the U.S. Justice Department of its $700 million acquisition of travel software company ITA. Google has been embroiled in an investigation by the Justice Department over the search giant’s acquisition of the travel software company, which provides a management system for airfare pricing and shopping services. Despite intense scrutiny and … → Read More
Hipmunk exists to disrupt the flight search experience online. Obviously, the key to this is to have the best and the most results. The Hipmunk results have already been solid. But they’re about to get better thanks to a key partnership.
Announced today at the PhoCusWright conference, Hipmunk has signed an agreement to use ITA Sofware to help power their airfare results. Specifically, they’ll use… → Read More
In July, Google announced its $700 million acquisition of ITA Software, an essential provider of flight information to airlines, travel agencies, and online reservation systems. But the deal is reportedly being investigated by the U.S. Justice Department over antitrust concerns. When Google originally announced the acquisition, the company said it would use ITA’s data to create “new flight… → Read More
Last Thursday, Google placed a major $700 million bet on a new strategy. It announced an agreement to purchase ITA Software, a leading provider of flight information (fares, schedules, availability) to most of the key online travel sites, travel search engines, and airlines. ITA’s existing customers include Bing, Orbitz, Kayak, Expedia’s Hotwire, Continental, US Airways, American Airlines, and… → Read More
Google is now in the flight information business. The search giant just announced it is paying $700 million in cash for ITA Software, an essential provider of flight information to airlines, travel agencies, and online reservation systems.
Travel is a huge segment of search and online commerce. Purchasing ITA signals Google’s intention to build out its travel search in a major way. A… → Read More
Google is now in the flight information business. The search giant just announced it is paying $700 million in cash for ITA Software, an essential provider of flight information to airlines, travel agencies, and online reservation systems.
Travel is a huge segment of search and online commerce. Purchasing ITA signals Google’s intention to build out its travel search in a major way. A… → Read More
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