IOVOX, a provider of telephony analytics which we’ve covered before, has secured investment from London-based Octopus Investment. Specifically from the Octopus Titan 4 Venture Capital Trust (VCT) and Octopus Titan 5 VCT. The cash will be used for expansion. Although terms were unreleased, we understand the investment allows the founders to retain control of the direction of the company, which… → Read More
We’re all now familiar with how adwords campaigns on Google work. You buy keywords commonly used in search terms, such as “plumber in X town”, and send people to a response mechanism, usually a web site. But increasingly that response mechanism is not a just a web site but a phone number as well – sometimes it’s even just a phone number. But these days it’s rarely an ordinary number – it’s usually… → Read More
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