Earlier today KTVU got a major component of the Apple Maps apology story wrong, tweeting that: “Apple CEO Tom Brooks apologizes for new Maps application http://t.co/YJbhg7tj.” Obviously, KTVU got mixed up and has since corrected the error, but it sparked some funny tweets. And I couldn’t get the image above out of my head until I made it real and shared it with the world. Meet “Tom Brooks.” → Read More
No doubt you’ve already heard about the tragic mess that is Apple’s iOS 6 Maps. In fact, you’ve probably already gotten lost on the way to something important thanks to Apple’s faithful geographical guidance.
But just in case you want to get down to the core issues here, and don’t feel like wading through article after article, I thought I’d just tell you about it, to your face. → Read More
Apple is pursuing people with experience working on Google Maps to develop its own product, according to a source with connections on both teams. Using recruiters, Apple is pursuing a strategy of luring away Google Maps employees who helped develop the search giant’s product on contract, and many of those individuals seem eager to accept due in part to the opportunity Apple represents to build new… → Read More