Google confirmed reports from yesterday that it acquired Invite Media, a bidding exchange for display advertising. Google did not disclose the amount of the deal, but Peter Kafka at MediaMemo pegs it at around $70 million (update: one investor calls that amount “inaccurate,” but can’t disclose the true amount. The company raised a total of about $5 million in two rounds). Today on the … → Read More
Google is buying advertising technology startup Invite Media in a “$70 million range” deal, reports MediaMemo’s Peter Kafka. We’ve pinged the Mountain View company for confirmation but have not heard back yet.
Kafka has confirmed the story with multiple sources, who also said Google intends to keep Invite Media running as a stand-alone unit. At a later time, it would be integrated into its… → Read More