Internet marketing

  • Yext sees $88.8 million revenue, 48% growth for location data

    Yext sees $88.8 million revenue, 48% growth for location data

    New York-based Yext, which helps businesses manage their listings for store locations, is announcing $88.8 million in revenue for its fiscal 2016 year. The company says this is a 48 percent increase from last year and in the past month they have passed a $100 million run rate, or annualized revenue. Yext recently added Google to its PowerListings network, which means that clients can update… Read More

  • Filter.ly Helps Publishers Cut Through Internet Noise

    Filter.ly Helps Publishers Cut Through Internet Noise

    Tired of wading through clickbait? Filter.ly, launching today at Disrupt Battlefield, wants to make sure that website visitors only see the content they are most interested in. Many recommendation engines put the most weight on keywords or topics, but Filter.ly’s B2B service delivers more refined, personalized results by looking at a plethora of signals, including how much time a… Read More

  • How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

    How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

    The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting the spot between silly and sarcastic typically needed to push the Internet’s like button. The latest video to hit this elusive spot has an unlikely source: feminine… Read More

  • Mass Persuasion, One User At A Time

    Mass Persuasion, One User At A Time

    Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming marketers with new weaponry to boost customer engagement and drive profits. Read More