Internet marketing

  • Google makes big changes to its ad products

    Google makes big changes to its ad products

    Google’s AdWords is getting a makeover. The search giant announced today that they have made several updates to make its advertising tools more suitable for mobile. With an emphasis on location-related mobile searches, a category that Google says is growing 50 percent faster than other searches, the company is introducing new local search ads across Google.com and Google Maps. If a… Read More

  • Ex-Twitter VP Brian “Skip” Schipper lands at Yext

    Ex-Twitter VP Brian “Skip” Schipper lands at Yext

    In January, Twitter revealed that several of its key executives were leaving the company. We learned that former product head Kevin Weil landed at Instagram, and now Brian “Skip” Schipper, the former vice president of human resources at Twitter, is joining Yext, the fast-growing location data management company. Schipper will serve as Chief People Officer, overseeing global HR for… Read More

  • Yext sees $88.8 million revenue, 48% growth for location data

    Yext sees $88.8 million revenue, 48% growth for location data

    New York-based Yext, which helps businesses manage their listings for store locations, is announcing $88.8 million in revenue for its fiscal 2016 year. The company says this is a 48 percent increase from last year and in the past month they have passed a $100 million run rate, or annualized revenue. Yext recently added Google to its PowerListings network, which means that clients can update… Read More

  • Filter.ly Helps Publishers Cut Through Internet Noise

    Filter.ly Helps Publishers Cut Through Internet Noise

    Tired of wading through clickbait? Filter.ly, launching today at Disrupt Battlefield, wants to make sure that website visitors only see the content they are most interested in. Many recommendation engines put the most weight on keywords or topics, but Filter.ly’s B2B service delivers more refined, personalized results by looking at a plethora of signals, including how much time a… Read More

  • How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

    How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

    The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting the spot between silly and sarcastic typically needed to push the Internet’s like button. The latest video to hit this elusive spot has an unlikely source: feminine… Read More

  • Mass Persuasion, One User At A Time

    Mass Persuasion, One User At A Time

    Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming marketers with new weaponry to boost customer engagement and drive profits. Read More