October 21st, 2012

How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

bullseye

The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting the spot between silly and sarcastic typically needed to push the Internet’s like button. The latest video to hit this elusive spot has an unlikely source: feminine hygiene products brand Bodyform. → Read More

September 30th, 2012

Mass Persuasion, One User At A Time

bullseye

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming marketers with new weaponry to boost customer engagement and drive profits. → Read More