The IAB has published its half-year sales report for Internet advertising in the U.S.: it’s come out to just over $17 billion for the first six months of this year, another record for online advertising. But after two years of steady increase, we’re seeing a slowdown in growth: the increase of 14% over the same period in 2011 is down from a 23% increase the year before. → Read More
Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable
Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but… → Read More
Internet advertising is making a comeback from last year’s outright recession. According to new estimates from IDC analyst Karsten Weide, Internet advertising revenues in the U.S. grew 15 percent in the second quarter to $7.2 billion. This is the third rising quarter of year-over-year growth (10.5 percent growth in the first quarter and 2.2 percent growth in the fourth quarter of 2009), after… → Read More
The online advertising industry saw growth accelerate in the first quarter, with the combined advertising revenues of the four largest players (Google, Yahoo, Microsoft, and AOL) jumping almost 15 percent to $8.8 billion. This compares to 10 percent annual growth in the fourth quarter, and negative growth the first two quarters of last year (aka, the Great Advertising Recession of 2009).
Overall… → Read More
In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. But in the online world, where direct advertising is represented mostly by search and email ads and brand advertising by graphical display ads, the split is closer to 70/30 in favor of direct ads.
Last year, with the economy down, the display portion of the U.S. online advertising… → Read More
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Berlin, Germany
San Francisco
