Swipp, a Mountain View-based startup taking the wraps off of its products and platform today after two years of development and with $3.5 million in funding from Old Willow Partners. The startup has been cagey about what exactly it was building until now, but co-founders Don Thorson and Charlie Costantini provided me with a demo of the Swipp’s “global social intelligence platform, commercial and… → Read More
Just as Pinterest has become increasingly important to marketers, it’s been said that the first company to own sentiment, or the interest graph, in a social context will be a force to be reckoned with. But don’t take it from me, take it from a giant, robot dinosaur: “FIRST PERSON DO INTEREST GRAPH + SOCIAL GRAPH RIGHT WINS.” That’s why Alex Mittendorf and Sean Crockett are today officially… → Read More
With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a… → Read More
With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around… → Read More
Pearltrees, a company offering a novel interface for sharing and finding content, has raised 5 million euros ($6.7 million US) in new funding.
The basic unit of the Pearltrees service is the pearl, which is basically a bookmark. Users can assemble these pearls into trees based around a topic. Meanwhile, Pearltrees is using that data to determine how different topics and bookmarks are related… → Read More