Interactive Advertising Bureau

  • US Internet ad revenue was up 20 percent in 2015

    US Internet ad revenue was up 20 percent in 2015

    The online advertising industry continued a six-year streak of double-digit growth, according to a new report prepared by PwC US for the Interactive Advertising Bureau. The report found that digital ad revenue in the United States reached $59.6 billion in 2015, a 20 percent increase from the previous year and an all-time high. Sherrill Mane, the IAB’s senior vice president of… Read More

  • Execs from the IAB and AdBlock Plus will discuss the future of ads at Disrupt NY

    Execs from the IAB and AdBlock Plus will discuss the future of ads at Disrupt NY

    Online advertising is one of those subjects that we can rely on to get almost everyone to roll their eyes. And lately, it seems that investors have become skeptical, too. Still, you can’t understand the business of many big, consumer Internet companies without understanding advertising. So at Disrupt New York, which will take place from May 9 to 11 in Brooklyn, we’ll have two… Read More

  • What We Talk About When We Talk About Ad Blocking

    What We Talk About When We Talk About Ad Blocking

    So here’s an awkward question … How many of you are reading this article without ads? Don’t be shy if you are. You’re definitely not alone. You’ll be getting even more ad-blocking options with next week’s launch of iOS 9, which is supposed to support content blocking extensions. That could be a big step forward  for the technology, which has been a… Read More

  • IAB Releases A New Overview Of In-Feed Ads

    IAB Releases A New Overview Of In-Feed Ads

    The Interactive Advertising Bureau just released its “deep dive” into the world in-feed ads — namely, the ads that show up in the middle of the stream as you scroll through your favorite news site or social network. The report is meant to supplement the IAB’s Native Advertising playbook, which the trade group released at the end of 2013. Prepared by task force groups… Read More

  • IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones

    IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones

    There’s a new survey commissioned by the Interactive Advertising Bureau that examines mobile video consumption across the globe. Not surprisingly, many respondents said that they’re watching more video on mobile devices than they were a year ago, including 50 percent of those surveyed in the United States, and 42 percent in Canada, New Zealand and South Africa. Read More

  • IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010

    Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest quarterly result ever for the industry. Read More

  • IAB Sets Up Tablet Task Force, Praises The iPad And HTML5, Badmouths Flash

    The Interactive Advertising Bureau (IAB) today announced that it has formed the Tablet Task Force, a group comprised of publishing and interactive industry executives, in order to “help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers”. In reality, it’s all about the iPad, as… Read More

  • Online Advertising In The U.S Begins To Stabilize

    Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half… Read More

  • U.S. Internet Ad Revenues Decline 5.3% In First Half 2009

    The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats today for the first half of 2009. The tally – $10.9 billion total, a 5.3% decline from the same period in 2008. This is in line with the 3.4 decline in worldwide ad revenues among four largest Web companies during the same period. Search continues to take nearly half of all Internet advertising, with 47% of… Read More