Mobile app monetization exchange inneractive has closed on $3.5 million in new financing, the company is announcing today. The round was led by Evergreen Ventures Partners, and saw participation from both existing private investors and new investors from the U.S. and Europe. The company, which integrates over 120 ad providers from 200-plus countries into a one-line SDK, now has thousands of… → Read More
It’s the motion in the ocean that counts, right? Wrong. Well, at least that’s how it looks when it comes to mobile advertising. (Look out, inneractive infographic below!) If you take Google at its word, then 2011 has been the year of the tablet. Or in their words, this year tablets “went mainstream”. Sure, Google would say that, as the creator of a rapidly-propagating mobile OS, right? Well, with… → Read More
If you’ve heard it once, you’ve heard it eleventy-four times. Mobile advertising is hot right now. U.S. mobile ad revenues, for example, are expected to hit $2.8 billion by 2015, says BIA/Kelsey, thanks largely to the the fact that 76.8 million Americans now own a smartphone.
This is all well and good, but the fact of the matter is that app developers still face a lot hurdles when it comes to… → Read More
With U.S. mobile ad revenues expected to hit $2.8 billion by 2015, according to BIA/Kelsey, it’s becoming pretty clear that mobile advertising is growing like gangbusters. This is largely thanks to the rising ubiquity of smartphones, as comScore showed in its May report, which included the eye-grabbing fact that 76.8 million Americans now own a smartphone.
Of course, the big players in mobile… → Read More
Israeli startup innerActive has been chosen by ICQ to power the service’s offering of free mobile content to its worldwide users, now amounting to 42 million. The content—videos, games and applications—will be subsidized using innerActive’s in-content ad injection technology.
Over the past year and a half, innerActive has been busy carving out a name for itself as a company aggressively… → Read More
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