Bonobos, everyone’s favorite online clothing provider named after amorous monkeys, has announced a Cyber Pop-up Store featuring a number of special items curated by Nets basketball player Deron Williams with proceeds going to his charity.
If that sounds like a lot of fluffy marketing, it is. However, the sale is one of the first self-described online pop-up stores and is designed to run from March 21 to April 21.
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There are plenty of custom tailors on the Internet these days and they seem like the perfect business – you take a commodity product and spiff it up then send the work to places where expert custom manufacturers aren’t that hard to find (namely places like Hong Kong and Taiwan). The resulting products are bespoke and make the owners feel like they’re in on something special. It works every time.
That’s why IndoChino’s recent “traveling tailor” program is so interesting. IndoChino makes suits and shirts based on your specific measurements. You follow a quick set of video tutorials to measure your chest, shoulders, gut, and groin and then send those numbers off to skilled tailors. The tailors whip together your clothes, add a monogram, and you pay $600 or so for the privilege. Then, barring massive weight gain or loss, you can go back to the site and order new clothes without the hassle of finding a tailor. → Read More
Canadian online retailer IndoChino offers a traditionally offline product, tailor-made suits. In 2006, founder and then university student All Heikal Gani wanted a suit that looked good at a reasonable price but couldn’t find anything he liked. “Designer suits were way too expensive, but the polyester suits he could afford were of poor quality and just didn’t fit” is the official line, and as anyone who has purchased a suit knows, it’s also 100% right. Gani wrote a business plan for tailor-made men’s suits sold over the internet, then teamed up with fellow student Kyle Vucko to bring the idea to market. The suits are sourced from China, with company maintaining an office in Shanghai to oversee production in addition to their head office in Victoria, British Columbia. The site closed its second round last week from Burda Digital Ventures. Canadian investor Boris Wertz (W Media Ventures) led the original seed round. Suits start at $199 (USD) and they would appear to ship outside of North America as well. There is advice on the site on how to obtain your measurements and each suit comes with a perfect fit guarantee. CrunchBase Information IndoChino Kyle Vucko Heikal Gani Information provided by CrunchBase → Read More
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