incentivized installs

  • Incentivized Installs Not All Bad, Says New Study…But Consider The Source

    Incentivized Installs Not All Bad, Says New Study…But Consider The Source

    Mobile users acquired through "incentivized" installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for something else - usually in-game virtual currency or goods. Traditionally, these sorts of users are thought of as somewhat disposable, simply serving as a way to boost an app's rankings in iTunes...at least… Read More