incentivized installs

  • Social Network Tsu Is Hacking The App Store’s Pay-Per-Download Rules

    Social Network Tsu Is Hacking The App Store’s Pay-Per-Download Rules

    A newer, much-debated social network called Tsu has launched a workaround to Apple’s longtime ban on “incentivized” app installs (aka pay-per-installs). Technically, users are being rewarded for creating content on Tsu and inviting others to join, but the money they earn for this activity comes from Tsu’s advertisers. That means Tsu serves as something of a middle… Read More

  • Incentivized Installs Not All Bad, Says New Study…But Consider The Source

    Incentivized Installs Not All Bad, Says New Study…But Consider The Source

    Mobile users acquired through “incentivized” installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for something else – usually in-game virtual currency or goods. Traditionally, these sorts of users are thought of as somewhat disposable, simply serving as a way to boost an… Read More