IMAX is looking to reduce the ticket prices in China and open more than 100 new IMAX theaters. Talk about a bulk discount. IMAX CEO Richard Gelfond said, “IMAX is thinking of lowering the price in order to attract more people coming into theaters.” He added, “We have identified 350 locations that are suitable for opening IMAX theaters in China.” China is now the second largest market for IMAX movies in the world; the US is first.

Actually, I doubt it would make too much difference; it’s not like Sony theaters would fail to show movies you wanted to see. The deal would be a good one for IMAX, with the offer rumored to be $40/share and the company currently valued at around $26/share. It’s all unconfirmed, but it would make some sense. Sony likes to put itself in positions of power in the distribution structure, and the “last mile” of having control over IMAX would be a coup for them.

[via Electronista]

Writes Forbes:

nclude the two-part “Harry Potter and the Deathly Hallows,” “Batman 3” and “The Hobbit.” On June 23, Disney agreed to three additional 3D films with IMAX in 2011. “The IMAX Experience adds another level of impact and excitement to a movie,” said Chuck Viane, president of distribution, Walt Disney Studios Motion Pictures. The planned Disney titles include sequels to “Cars” and “Pirates of the Caribbean.”

Considering the only IMAX movies I ever watched before the resent spate of films was probably something about deep sea diving or the Arctic, those are amazing numbers for the company.

Discovery will launch the station sometime in 2011 under its name and will be a sort of showcase for 3D. It will likely be a lot like what Discovery HD Theater was to high definition a few years back. While ESPN 3D will only be up during live events, this station will be running 24/7. Now all we need is more affordable 3D HDTVs. Hopefully some will be announced at CES this week.

Theater List

Mesa , AZ – Gateway 12 + IMAX Theatre
Phoenix , AZ – Deer Valley 30 with IMAX
Aliso Viejo , CA – Aliso Viejo Stadium 20 with IMAX
Camarillo , CA – Camarillo 12 with IMAX
El Dorado Hills , CA – El Dorado Hills Stadium 14 with IMAX
Emeryville , CA – Bay Street 16 with IMAX
Escondido , CA – Escondido Stadium 16 with IMAX
Fairfield , CA – Fairfield Stadium 16 + IMAX
Fresno , CA – Fresno Stadium 21 + IMAX
Ontario , CA – Ontario Palace Stadium 22 + IMAX
San Diego , CA – Palm Promenade 24 with IMAX
Santa Clara , CA – Mercado 20 with IMAX
Simi Valley , CA – Civic Center Stadium 16 + IMAX
South Gate , CA – South Gate Stadium 20 with IMAX
Stockton , CA – Downtown Stockton 16 + IMAX
Universal City , CA – Citywalk Stadium 19 with IMAX
Westchester , CA – Bridge De Lux 18 + IMAX
Altamonte Springs , FL – Altamonte Mall 18 with IMAX
Aventura , FL – Aventura Mall 24 with IMAX
Cape Canaveral , FL – IMAX Theater
Fort Myers , FL – Gulf Coast Town Center Stadium 16 + IMAX
Jacksonville , FL – Regency 24 with IMAX
Orange Park , FL – Orange Park 24 with IMAX
Orlando , FL – Pointe Orlando Stadium 20 + IMAX
Orlando , FL – Waterford Lakes Stadium 20 with IMAX
St Petersberg , FL – Baywalk 19 + IMAX
Tallahassee , FL – IMAX Theatre Tallahassee
Tampa , FL – Museum of Science and Industry (MOSI)
Tampa , FL – Veterans 24 with IMAX
Tampa , FL – Channelside Cinemas Stadium 9 + IMAX
Augusta , GA – Augusta Exchange Stadium 20 + IMAX
Kennesaw , GA – Barrett Commons 24 with IMAX
Morrow , GA – Southlake Pavilion 24 with IMAX Honolulu , HI – Dole Cannery 18 with IMAX
Boise , ID – Boise Stadium 21 + IMAX
Batavia , IL – Randall 14 + IMAX
Lincolnshire , IL – Lincolnshire Stadium 20 + IMAX
Woodridge , IL – Cinemark 16 + IMAX
Noblesville , IN – Hamilton 16 IMAX
Portage , IN – Portage 15 + IMAX
Louisville , KY – Stoney Brook IMAX
Newport , KY – Newport Levee 20 with IMAX
Harahan , LA – Elmwood Palace 20 with IMAX
Boston , MA – New England Aquarium
Saco , ME – Cinemagic Saco 12 with IMAX
Detroit , MI – Detroit Science Center IMAX Theatre
Grand Blanc , MI – NCG Trillium Cinema + IMAX
Lansing , MI – Celebration – Lansing 19 + IMAX
Sterling Heights , MI – Forum 30 with IMAX
Ypsilanti , MI – Showcase Ann Arbor 20 + IMAX
Roseville , MN – Rosedale 14 with IMAX
Saint Louis , MO – Ronnies Cinemas 19 + IMAX
Charlotte , NC – Stonecrest At Piper Glen Stadium 22 with IMAX
Concord , NC – Concord Mills 24 with IMAX
Council Bluffs , NE – Star Cinema 16 with IMAX
Henderson , NV – Sunset Station Stadium 13 with IMAX
Las Vegas , NV – Brenden Palms 13 + IMAX
Las Vegas , NV – Red Rock Stadium 15 + IMAX
North Las Vegas , NV – Aliante Station 16 with IMAX
Brooklyn , NY – Sheepshead Bay 14 with IMAX
Deer Park , NY – Deer Park Stadium 16 and IMAX
New Rochelle , NY – New Roc City Stadium 18 + IMAX
Williamsville , NY – Transit Center Stadium 18 +IMAX
Columbus , OH – Easton Town Center 30 with IMAX
Springdale , OH – Showcase Springdale 18 IMAX
Bensalem , PA – Neshaminy 24 with IMAX
Homestead , PA – Waterfront 22 with IMAX
Philadelphia , PA – Tuttleman IMAX – Franklin Institute
Tarentum , PA – Pittsburgh Mills Mall 17 + IMAX
Myrtle Beach , SC – IMAX Discovery Theatre
Chattanooga , TN – Tennessee Aquarium
Knoxville , TN – Pinnacle Stadium Cinemas 17 + IMAX
Colleyville , TX – Colleyville Cinema Grille & IMAX
Garland , TX – Firewheel 18 with IMAX
Houston , TX – Gulf Pointe 30 with IMAX
Mesquite , TX – Mesquite 30 with IMAX
Sugarland , TX – First Colony 24 with IMAX
Sandy , UT – Jordan Commons 16 + IMAX
Midlothian , VA – Commonwealth Stadium 20 with IMAX
Virginia Beach , VA – Lynnhaven 18 with IMAX
Woodbridge , VA – Potomac Mills 18 with IMAX
Kent , WA – Kent Station 14 with IMAX
Lacey , WA – Martin Village Stadium 16 + IMAX

Canada

Hull , QC – Canadian Museum Of Civilization
Victoria , BC – National Geographic Theater

[pic via cinemablend]

Did you see Star Trek. You had to see Star Trek. It was tits. But if you missed it the first time around or you need something to do for your anniversary, JJ Abrams’ Star Trek will be re-released in 85 IMAX theaters this Friday.

The film is getting shown again because it was only available in IMAX for two weeks originally, starting on May 8th. Night at the Museum: Battle of the Smithsonian kicked Star Trek out on May 22nd and IMAX films generally get a four week run. So it’s the right thing to do and we’re excited. The movie is great.

Slashfilm put together this list of participating theaters. How convenient.

Theater List

Mesa , AZ – Gateway 12 + IMAX Theatre
Phoenix , AZ – Deer Valley 30 with IMAX
Aliso Viejo , CA – Aliso Viejo Stadium 20 with IMAX
Camarillo , CA – Camarillo 12 with IMAX
El Dorado Hills , CA – El Dorado Hills Stadium 14 with IMAX
Emeryville , CA – Bay Street 16 with IMAX
Escondido , CA – Escondido Stadium 16 with IMAX
Fairfield , CA – Fairfield Stadium 16 + IMAX
Fresno , CA – Fresno Stadium 21 + IMAX
Ontario , CA – Ontario Palace Stadium 22 + IMAX
San Diego , CA – Palm Promenade 24 with IMAX
Santa Clara , CA – Mercado 20 with IMAX
Simi Valley , CA – Civic Center Stadium 16 + IMAX
South Gate , CA – South Gate Stadium 20 with IMAX
Stockton , CA – Downtown Stockton 16 + IMAX
Universal City , CA – Citywalk Stadium 19 with IMAX
Westchester , CA – Bridge De Lux 18 + IMAX
Altamonte Springs , FL – Altamonte Mall 18 with IMAX
Aventura , FL – Aventura Mall 24 with IMAX
Cape Canaveral , FL – IMAX Theater
Fort Myers , FL – Gulf Coast Town Center Stadium 16 + IMAX
Jacksonville , FL – Regency 24 with IMAX
Orange Park , FL – Orange Park 24 with IMAX
Orlando , FL – Pointe Orlando Stadium 20 + IMAX
Orlando , FL – Waterford Lakes Stadium 20 with IMAX
St Petersberg , FL – Baywalk 19 + IMAX
Tallahassee , FL – IMAX Theatre Tallahassee
Tampa , FL – Museum of Science and Industry (MOSI)
Tampa , FL – Veterans 24 with IMAX
Tampa , FL – Channelside Cinemas Stadium 9 + IMAX
Augusta , GA – Augusta Exchange Stadium 20 + IMAX
Kennesaw , GA – Barrett Commons 24 with IMAX
Morrow , GA – Southlake Pavilion 24 with IMAX Honolulu , HI – Dole Cannery 18 with IMAX
Boise , ID – Boise Stadium 21 + IMAX
Batavia , IL – Randall 14 + IMAX
Lincolnshire , IL – Lincolnshire Stadium 20 + IMAX
Woodridge , IL – Cinemark 16 + IMAX
Noblesville , IN – Hamilton 16 IMAX
Portage , IN – Portage 15 + IMAX
Louisville , KY – Stoney Brook IMAX
Newport , KY – Newport Levee 20 with IMAX
Harahan , LA – Elmwood Palace 20 with IMAX
Boston , MA – New England Aquarium
Saco , ME – Cinemagic Saco 12 with IMAX
Detroit , MI – Detroit Science Center IMAX Theatre
Grand Blanc , MI – NCG Trillium Cinema + IMAX
Lansing , MI – Celebration – Lansing 19 + IMAX
Sterling Heights , MI – Forum 30 with IMAX
Ypsilanti , MI – Showcase Ann Arbor 20 + IMAX
Roseville , MN – Rosedale 14 with IMAX
Saint Louis , MO – Ronnies Cinemas 19 + IMAX
Charlotte , NC – Stonecrest At Piper Glen Stadium 22 with IMAX
Concord , NC – Concord Mills 24 with IMAX
Council Bluffs , NE – Star Cinema 16 with IMAX
Henderson , NV – Sunset Station Stadium 13 with IMAX
Las Vegas , NV – Brenden Palms 13 + IMAX
Las Vegas , NV – Red Rock Stadium 15 + IMAX
North Las Vegas , NV – Aliante Station 16 with IMAX
Brooklyn , NY – Sheepshead Bay 14 with IMAX
Deer Park , NY – Deer Park Stadium 16 and IMAX
New Rochelle , NY – New Roc City Stadium 18 + IMAX
Williamsville , NY – Transit Center Stadium 18 +IMAX
Columbus , OH – Easton Town Center 30 with IMAX
Springdale , OH – Showcase Springdale 18 IMAX
Bensalem , PA – Neshaminy 24 with IMAX
Homestead , PA – Waterfront 22 with IMAX
Philadelphia , PA – Tuttleman IMAX – Franklin Institute
Tarentum , PA – Pittsburgh Mills Mall 17 + IMAX
Myrtle Beach , SC – IMAX Discovery Theatre
Chattanooga , TN – Tennessee Aquarium
Knoxville , TN – Pinnacle Stadium Cinemas 17 + IMAX
Colleyville , TX – Colleyville Cinema Grille & IMAX
Garland , TX – Firewheel 18 with IMAX
Houston , TX – Gulf Pointe 30 with IMAX
Mesquite , TX – Mesquite 30 with IMAX
Sugarland , TX – First Colony 24 with IMAX
Sandy , UT – Jordan Commons 16 + IMAX
Midlothian , VA – Commonwealth Stadium 20 with IMAX
Virginia Beach , VA – Lynnhaven 18 with IMAX
Woodbridge , VA – Potomac Mills 18 with IMAX
Kent , WA – Kent Station 14 with IMAX
Lacey , WA – Martin Village Stadium 16 + IMAX

Canada

Hull , QC – Canadian Museum Of Civilization
Victoria , BC – National Geographic Theater

Did you know that not all IMAX screens are the same size? I had no idea. It seems that in order to expand its market, the company has installed smaller screens in some theaters. Actor/comedian Aziz Ansari (Observe and Report) didn’t like that his local theater has what’s now dubbed LIEMAX by some.

Wired talked to the CEO of IMAX and found that it’s true, not all IMAX screens are the same size. Traditionally, an IMAX screen was around 72-feet, but the company compromised in order to install more systems in more markets. According to the CEO though, it’s not just the screen that makes an IMAX special.

These IMAX-lite theaters were apparently modified to further the IMAX experience. The projectors were upgraded, the audio systems enhanced, and the seats moved around so viewers would perceive a bigger screen. At least that’s what the CEO is saying.
View IMAX or LIEMAX? in a larger map

Still, I don’t know if I would pay the added cost to go see a movie in one of these theaters. If I’m going to see an IMAX movie, I want an effn gigantic screen. Use this Google Maps guide to see if your local IMAX is a LIEMAX.

Just for future reference, ST was not shot in IMAX, and therefore is not a true imax film. imax is 65mm, 15-perf film, with an aspect ratio of 1:1.37 and a MASSIVE amount of image area, approximately 4x the size of VistaVision (VV is also the same format 35mm still cameras shoot, imagine a negative almost four times the surface area of one that was shot in your still camera.)

 

Star Trek was shot in cinemascope, an anamorphic format that squeezes the image on the film, but projects it through lenses that stretch it back out horizontally to its 1:2.35 aspect ratio. C-scope is run through a normal movie camera vertically, (90 degrees to a still camera) and exposes a frame taking up four perfs of film – about half the film area of a 35mm still camera.

 

Read the whole thing over on Boing Boing Gadgets.

“The extraordinary level of detail and intensity captured by the IMAX camera creates many exciting possibilities for us with this film,” said Michael Bay, the film’s director. “IMAX’s all-encompassing format will take this story to a new level, and I am once again very excited to share The IMAX Experience with Transformers fans around the world.”

OMFG, Megan Fox in IMAX, OMFG!!! Mark your calendars for June 26, folks.

PR

Of course, WB just wants to ‘strike while the iron is hot’ and make some loot. It’s also safe to say that they’re gunning for “Titanic” as the highest grossing film of all time, which made $1.84 billion in its reign of tyranny. Thus far the “Dark Knight” has raked in $512 million domestically, $440 million internationally, and over $55 million from IMAX screenings.

Who’s going back to see it in IMAX? I’ve seen it twice in IMAX (three times total) and will definitely go back in January.

via Get the Big Picture

Popular Mechanics has about 20 seconds of non-trailer footage of The Dark Knight wherein the director, Christopher Nolan, explains his decision to film certain parts of the movie using IMAX cameras. Of course, the video itself isn’t embedable, but a quick trip to YouTube fixed that problem. Thanks, Popular Mechanics!

Possibly even better, the second, most recent trailer in Lego form.

Stupid Spain, the movie doesn’t come out here for another month. I may have to slum for a bit and watch a CAM.

IMAX theaters are set to rid themselves of 70mm film and replace it with TI’s fancy DLP Cinema digital movie files for 2D and 3D movies. So I guess those cool viewing bays with the film going around are now obsolete, which is kind of sad because that was neat to look at while waiting on line. At least it was at the OMSI in Portland. But the DLP cinema projectors will surely do a bang up job. IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler went ahead and said,

“We’ve evaluated competing cinema projection technology and found DLP Cinema to be the ideal match for IMAX.”

Texas Instruments Announces IMAX Digital Projection System to be Powered by DLP Cinema®

2008 marks the 10th Anniversary of digital cinema led by DLP Cinema

LAS VEGAS, NEVADA – March 11, 2008: Texas Instruments (TI) (NYSE: TXN) DLP Cinema® announced today at ShoWest that IMAX® Corporation (Nasdaq: IMAX) has decided to incorporate the DLP Cinema projector solution in its IMAX digital projection systems to be deployed by commercial exhibitors around the world.

“We are excited to cement this alliance with DLP Cinema, and believe their technology will help ensure that our digital projection system delivers the best cinema experience available to audiences,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “We’ve evaluated competing cinema projection technology and found DLP Cinema to be the ideal match for IMAX.”

IMAX’s highly anticipated digital projection system integrates a suite of proprietary IMAX intellectual properties with the DLP Cinema projector solution in a way that creates The IMAX Experience in a digital format.

IMAX expects its transition to digital to help to drive profitability for studios, exhibitors and IMAX theatres by virtually eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. With the implementation of DLP Cinema technology, IMAX moviegoers will experience precise, lifelike images in vibrant colors, delivered through the millions of microscopic mirrors on the DLP Cinema chip.

“We are proud to work with IMAX and look forward to the development and rollout of the best digital cinema experience in the market,” said Nancy Fares, Business Manager for DLP Cinema Products Group. “DLP Cinema projectors are the heart of every digital 2D and 3D movie experience for traditional and now large format venues. We look forward to participating in their move to digital in the months ahead.”

Digital cinema installations continue to be catalyzed by the increasing release of 3D film. The 3D movie format is serving as a revenue driver for the film industry overall, and has gained a resurgence of interest by moviegoers. IMAX has been a leader in 3D content, especially since the overwhelming box office success of The Polar Express: An IMAX 3D Experience, which has grossed more than $65 million in IMAX theatres around the world since it opened in 2005. More recently, Beowulf: An IMAX 3D Experience grossed $25 million, representing a per screen average of more than $185,000.

Celebrating its 10th year in the film industry, DLP Cinema projection technology is installed in over 6,000 theatres on every continent except Antarctica and is the only digital 3D single projector solution. Today there are more than 1,200 theatres in the country that offer the digital 3D experience powered by DLP Cinema technology, and this number will continue to increase as IMAX begins its rollout of digital projection systems powered by DLP Cinema.

10 Years of Digital Cinema

2008 marks the 10th Anniversary of DLP’s entrance into the cinema industry, with the first fully functional and Hollywood endorsed digital DLP Cinema movie projector. After years of prototypes, DLP had delivered Hollywood’s biggest image critics and cinematographers with a digital projector that met the world’s highest standards on color, brightness and reliability and therefore pioneered the digital cinema concept. A year later in 1999 the studios released the first movie in digital format on DLP Cinema which was Star Wars: Episode I- The Phantom Menace. DLP Cinema honors the heritage of the ultimate viewing experience while incorporating the latest technology innovations, such as the 3D single projector solution, and cutting costs for cinema exhibitors, distributors and ultimately the consumer.

About DLP Cinema

DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco, Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the movie-going experience. For more information, or to find a DLP Cinema theatre near you, please visit www.dlpcinema.com.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 50 of the world’s top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 5,971 theatres worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 15.5 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, www.ti.com. DLP and DLP Cinema are registered trademarks of Texas Instruments.

About IMAX Corporation

IMAX Corporation is one of the world’s leading digital entertainment and technology companies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company’s groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors and new digital systems display crystal-clear images on the world’s biggest screens. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2007, there were 296 IMAX theatres operating in 40 countries.

IMAX®, IMAX® 3D, IMAX DMR, IMAX MPX, and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.