February 27th, 2013

Foundation: Using Liquid Nitrogen And Tech To Create The World’s Best Ice Cream

In the latest episode of my Foundation video series, I talk with Smitten Ice Cream Founder Robyn Sue Fisher.

Robyn Sue explains how she built a solid alumni network at the Stanford d.school, why she turned down a job with the FBI to become an entrepreneur, and the secrets behind the Kelvin, her one-of-a-kind instant ice cream freezer. → Read More

July 13th, 2012

Today In Brilliant Marketing Strategies: Uber Delivers Ice Cream

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Popular car service Uber is delivering ice cream today only to promote their newly diversified private rides. Last week, Uber expanded its fleet from Lincoln Town Cars to SUVs and hybrids in an additional service called “Uber X.” To market the change, Uber is offering on-demand ice cream to users, ordered and paid for through their app, in Boston, Chicago, New York City, San Francisco… → Read More

August 6th, 2009

OMG! DIY Drumsticks!

I can’t eat much ice cream these days. Sure I’ll have a cup of this or that but those weird, multi-colored popsicles I can’t do and most of the tasty treets in my grocer’s freezer are pretty much garbage. But how can I meld my love of tasty treets with good old healthy ice-cream unadulterated with day-glo colorants and propellants? By making my own Drumsticks! What does it… → Read More

July 7th, 2009

Reminder: Motorized ice cream cones exist

This thing has been around for quite a while but just in case you’ve never seen it before (or just in case you’ve forgotten about it), here it is: a motorized ice cream cone. → Read More