Mobile browser company Opera today announced that it has acquired the mobile ad networks Mobile Theory and 4th Screen Advertising. The move is not just another sign of the ongoing consolidation in that space, but also of the need to bulk up to better compete with the likes of Google with more full-service solutions.
Opera will be paying $18 million for Mobile Theory and $8 million for 4th… → Read More
I’ve used hundreds upon hundreds of iPhone applications at this point. But the funny thing is that not once can I recall running into an Apple iAd in any of those apps. Despite a much ballyhooed launch, if my situation is any indication, things are not going as well as planned. So now Apple is taking a new approach: an app.
Apple has just released the iAd Gallery app into the App Store. The… → Read More
For all the angst about the lack of Flash on Apple’s iPads and iPhones, most of the discussion seems to center around video. But a bigger impact by far is on display advertising, which tends to be done mostly in Flash. Adobe needs non-Flash alternatives for tablets and smartphones, particularly for people who design display ads.
Today, Adobe announced that it is integrating Medialets’ mobile ad… → Read More
Apple’s iAds are hitting a rough spot. Across the board, several developers I’ve spoken to confirm that “fill rates” for iAds dropped drastically after the New Year and have yet to recover. The fill rate—what percentage of the ad inventory is actually filled with an ad—for two separate developers plummeted from 18 percent to 6 percent. And in a few instances for some newer apps, none of the… → Read More
According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.
The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy… → Read More
Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly, as expected. First up are the UK and France, which will be getting iAd this December, with Germany following next January.
Apple has also announced which advertising partners it will launch in Europe with – the list includes L’Oréal, Renault, Louis Vuitton, Nespresso, Citi, Evian, AB InBev and… → Read More
Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly, as expected. First up are the UK and France, which will be getting iAd this December, with Germany following next January.
Apple has also announced which advertising partners it will launch in Europe with – the list includes L’Oréal, Renault, Louis Vuitton, Nespresso, Citi, Evian, AB InBev… → Read More
Among the many announcements made today at Apple’s WWDC was further information on Apple’s iAd platform. At the conference and in a release issued today, Steve Jobs revealed that Apple currently has mobile ad campaigns for AT&T, Best Buy, Chanel, Citi Target, The Walt Disney Studios and a number of other high-profile brands. Another interesting stat: Apple has iAd commitments for 2010 totaling… → Read More
Today during Apple’s iPhone 4.0 developer preview, Steve Jobs announced a number of new innovations for its mobile platform. OS 4 will bring multitasking and folders to the iPhone, iBooks will come to the device, and Apple officially announced its venture into mobile advertising iAds. Plus, the latest number of iPads sold and app downloads was announced. And interestingly, Jobs made time to throw… → Read More
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