IAB

  • IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010

    Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest quarterly result ever for the industry. Read More

  • U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010

    U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010

    Online advertising is showing healthy gains this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At this rate, the report estimates that online ad revenues for the full year should surpass the 2008 peak of $23.4 billion. On… Read More

  • IAB Sets Up Tablet Task Force, Praises The iPad And HTML5, Badmouths Flash

    The Interactive Advertising Bureau (IAB) today announced that it has formed the Tablet Task Force, a group comprised of publishing and interactive industry executives, in order to “help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers”. In reality, it’s all about the iPad, as… Read More

  • U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

    Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest first-quarter revenue level ever for the industry. Nevertheless, revenues came in much lower than the fourth quarter… Read More

  • Online Advertising Revenues Climb Out Of The Trough, Boosted By Search, Display, And Video

    The online advertising industry climbed out of last year’s recession in the fourth quarter. New data from the Interactive Advertising Bureau and PriceWaterhouseCoopers shows that online advertising revenues in the U.S. climbed 2.6 percent annually in the fourth quarter to $6.3 billion, and were up 13.8 percent from the previous quarter. These U.S.-only numbers compare to 10.2… Read More

  • Online Advertising In The U.S Begins To Stabilize

    Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half… Read More

  • U.S. Internet Ad Revenues Decline 5.3% In First Half 2009

    The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats today for the first half of 2009. The tally – $10.9 billion total, a 5.3% decline from the same period in 2008. This is in line with the 3.4 decline in worldwide ad revenues among four largest Web companies during the same period. Search continues to take nearly half of all Internet advertising, with 47% of… Read More

  • Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse

    The Interactive Advertising Bureau Europe is currently holding its annual Interact Congress, an event that brings together the main protagonists of the European digital industry here in Brussels. For the occasion, IAB Europe in conjunction with PriceWaterhouseCoopers today released the findings of its annual advertising expenditure survey for the year ending December 2008. The gist: growth… Read More

  • IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009

    More evidence just came in that the recession has come to online advertising (in case you were still wondering). The Interactive Advertising Bureau (IAB) and PricewaterhouseCooper today reported their numbers for online advertising revenues in the U.S., and they are not pretty. Internet advertising declined 5 percent in the first quarter of 2009 to $5.5 billion, compared to the first quarter… Read More

  • The IAB Sets Some Standards For Social Ads

    Editor’s note: Nick Gonzalez is a Director of Marketing at SocialMedia.com, which makes “People Powered Ad” products. Before the advent of ad standards from the Interactive Advertising Bureau (IAB), the online advertising world was fragmented between any number of display formats. When the IAB launched IAB standards in 1996, an agency could buy media across numerous… Read More

  • IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV

    In an upbeat report this morning, the Interactive Advertising Bureau reported that internet advertising in the U.S. grew 10.6 percent to $23.4 billion. And the $6.1 billion fourth quarter (up 2.6 percent) was the first time Internet advertising surpassed the $6 billion mark. That said, the rate of growth declined both on an annual and quarterly basis. Even the 4.5 percent sequential growth… Read More