The Internet Advertising Bureau just released its full-year report for 2012, showing that digital ad revenue set a new record of $36.6 billion, up 15 percent from 2011.
Mobile was the fastest-growing category, though it still accounts for a relatively small part (9 percent) of overall revenue. Mobile ad revenue totaled $3.4 billion, compared to 2011 when it grew 149 percent to $1.6 billion. → Read More
The IAB has published its half-year sales report for Internet advertising in the U.S.: it’s come out to just over $17 billion for the first six months of this year, another record for online advertising. But after two years of steady increase, we’re seeing a slowdown in growth: the increase of 14% over the same period in 2011 is down from a 23% increase the year before. → Read More
Revenues from mobile ads are only a small fraction of the overall digital advertising pie — and an even smaller slice of overall advertising revenues, but some research out today from the Interactive Advertising Bureau underscore why that may well change in the future: ads that appear on touchscreen devices like tablets and smarphones are showing some of the highest levels of engagement of all… → Read More
The Interactive Advertising Bureau just released its third quarter numbers, with internet advertising revenues in the U.S. hitting $7.88 billion for the third quarter of 2011, up 22 percent from Q3 2010.
This also is a 2.7 percent increase from the record-setting revenues of the second quarter of 2011. This is the eighth consecutive quarter of year-over-year growth. → Read More
The Internet Advertising Bureau just released its numbers of the first half of 2011, and it looks like internet ad revenue reached record highs during the time period. Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011. The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues were $12.1 billion (and represented an… → Read More
The Internet Advertising Bureau (IAB) is today calling on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial plan for new top-level domains. ICANN’s plan would significantly expand Top-Level Domains, allowing companies and brands to register just about any word they want as a top level domain (TLD).
That means in addition to traditional TLDs like .com… → Read More
Best. first. quarter. evar. Some good news in today from the online advertising industry: The Interactive Advertising Bureau (IAB) has announced that online advertising revenues hit $7.3 billion in the U.S. in the first quarter. While this does not represent the best quarterly performance in history (Q4 2010 takes the cake at $7.45 billion), it does mark the best first quarter on record, and… → Read More
The Internet Advertising Bureau released its numbers for 2010. Last year, online advertising in the U.S. grew 15 percent to $26 billion. After a 3 percent dip in 2009, growth resumed in 2010, hitting a record high.
Search still made up 46 percent of that total, followed by display ads at 38 percent.But display advertising grew twice as fast as search (24 percent growth versus 12 percent). … → Read More
Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest quarterly result ever for the industry. → Read More
Online advertising is showing healthy gains this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At this rate, the report estimates that online ad revenues for the full year should surpass the 2008 peak of $23.4 billion.
On a… → Read More
The Interactive Advertising Bureau (IAB) today announced that it has formed the Tablet Task Force, a group comprised of publishing and interactive industry executives, in order to “help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers”.
In reality, it’s all about the iPad, as evidenced by the focus… → Read More
Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest first-quarter revenue level ever for the industry.
Nevertheless, revenues came in much lower than the fourth quarter of… → Read More
The online advertising industry climbed out of last year’s recession in the fourth quarter. New data from the Interactive Advertising Bureau and PriceWaterhouseCoopers shows that online advertising revenues in the U.S. climbed 2.6 percent annually in the fourth quarter to $6.3 billion, and were up 13.8 percent from the previous quarter. These U.S.-only numbers compare to 10.2 percent annual… → Read More
Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half of… → Read More
The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats today for the first half of 2009. The tally – $10.9 billion total, a 5.3% decline from the same period in 2008. This is in line with the 3.4 decline in worldwide ad revenues among four largest Web companies during the same period.
Search continues to take nearly half of all Internet advertising, with 47% of the total… → Read More
The Interactive Advertising Bureau Europe is currently holding its annual Interact Congress, an event that brings together the main protagonists of the European digital industry here in Brussels. For the occasion, IAB Europe in conjunction with PriceWaterhouseCoopers today released the findings of its annual advertising expenditure survey for the year ending December 2008. The gist: growth in… → Read More
More evidence just came in that the recession has come to online advertising (in case you were still wondering). The Interactive Advertising Bureau (IAB) and PricewaterhouseCooper today reported their numbers for online advertising revenues in the U.S., and they are not pretty. Internet advertising declined 5 percent in the first quarter of 2009 to $5.5 billion, compared to the first quarter of… → Read More
Editor’s note: Nick Gonzalez is a Director of Marketing at SocialMedia.com, which makes “People Powered Ad” products.
Before the advent of ad standards from the Interactive Advertising Bureau (IAB), the online advertising world was fragmented between any number of display formats. When the IAB launched IAB standards in 1996, an agency could buy media across numerous properties without… → Read More
In an upbeat report this morning, the Interactive Advertising Bureau reported that internet advertising in the U.S. grew 10.6 percent to $23.4 billion. And the $6.1 billion fourth quarter (up 2.6 percent) was the first time Internet advertising surpassed the $6 billion mark. That said, the rate of growth declined both on an annual and quarterly basis. Even the 4.5 percent sequential growth over… → Read More
The Interactive Advertising Bureau and PricewaterhouseCoopers just released their quarterly report on U.S. online advertising revenues. For the quarter, they estimate online advertising revenues were almost $5.9 billion ($5.865 billion, to be exact), which is an 11 percent increase from the same quarter a year ago and a 2 percent increase from the second quarter of 2008.
If you look at the graph… → Read More
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