iab europe

Adtech’s compliance theatre is headed to Europe’s top court

For those watching the slow motion unpicking of surveillance advertising in the European Union here’s a fresh development on the long and winding road to a long-overdue legal reckoning: Multiple

Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR

A piece of compliance theatre that the behavioral ad industry has for years passed off as “a cross-industry best practice standard” — claiming the consent management platform allowed

Adtech vendors still tracking EU users who deny consent via IAB’s TCF, study suggests

New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent manageme

IAB Europe says it’s expecting to be found in breach of GDPR

Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for cree

Inside a European push to outlaw creepy ads

European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last yea

IAB Europe’s ad tracking consent framework found to fail GDPR standard

A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required lega

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through priva

Online Advertising In Europe: 2008 Was Tough, 2009 Will Be Worse

<img src="https://techcrunch.com/wp-content/uploads/2009/06/iab-europe-logo.png" width="161" height="114" /><a href="http://www.iabeurope.eu">The Interactive Advertising Bureau Europe</a> is currently