Hulu

  • Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad

    Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad

    This morning, at the Ad Age Digital Conference in NYC, Hulu CEO Jason Kilar announced a significant change in how the media company will charge its advertisers. Going forward, advertisers will only be charged based on a 100% completion rate. In other words, if viewers don’t watch the whole ad, it doesn’t count. The change will be effective in both the free level of service and… Read More

  • Splitflix: A Netflix Sharing Start-up That’s Crazy… Like A Fox

    Splitflix: A Netflix Sharing Start-up That’s Crazy… Like A Fox

    When I first saw the pitch for Splitflix over the weekend I guffawed a little into my bourbon. The site purports to allow you to “share” your Netflix or Hulu account with a random stranger using a P2P matching system. You and the other person pay half of the cost of the subscription and then enjoy your cheaper streaming accounts. However, after a bit of digging, as a product it… Read More

  • Better Late Than Never: Hulu Plus Finally Arrives On The Wii

    Better Late Than Never: Hulu Plus Finally Arrives On The Wii

    The folks over at Hulu originally promised Wii users would have access to their Hulu Plus streaming service by the end of 2011, but things didn’t exactly pan out the way they had hoped. Well, after a few extra months of waiting, the Nintendo-faithful are finally being rewarded for their patience: the Hulu Plus app can be downloaded from the Wii Shop Channel. The app itself is free… Read More

  • Hulu And TiVo Announce Top Super Bowl Commercials, But Where’s The Tech?

    Hulu And TiVo Announce Top Super Bowl Commercials, But Where’s The Tech?

    The 2012 Super Bowl has come and gone, while you’re left to clean up the beer cans, wash off that face paint, and get back to planning your next pivot. The game itself provided more than enough excitement, with the New York Football Giants eking out a win over the star-crossed Tom Bradys and Bill Belichicks. This year’s Big Game also marked the first time that a Super Bowl was… Read More

  • Hulu To Debut Its First Original Scripted Show “Battleground” Next Month

    Hulu To Debut Its First Original Scripted Show “Battleground” Next Month

    Hulu is launching its first-ever original scripted series with its 13-episode order of Battleground, a political comedy following the campaign trail of a third-place candidate in Wisconsin angling for a seat in the Senate. The show is kicking off Hulu’s foray into scripted programming, and will be followed by two other original shows: a second season of documentarian Morgan… Read More

  • Hulu’s 2011 Revenue Grew 60 Percent To $420M, Will Invest $500M In Content This Year

    Hulu’s 2011 Revenue Grew 60 Percent To $420M, Will Invest $500M In Content This Year

    Hulu CEO Jason Kilar just posted a recap of the online content business in 2011, and revealed that Hulu’s revenue grew 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the year. Kilar says that Hulu Plus now has more than 1.5 million paying subscribers and is attracting more than 2 times the number of… Read More

  • Social TV Just Got Real With Hulu On Facebook

    Social TV Just Got Real With Hulu On Facebook

    Hulu does TV shows better than just about everyone. In fact, other than YouTube, Hulu attracts the highest level of engagement of any web video platform (with the average web viewer watching an average of 3.2 hours a month). That being said, Hulu has never done social particularly well. Sure, users interact on Hulu discussion boards, tweet clips to friends, and share shows on Facebook, but… Read More

  • Hulu Plus Makes Android Tablet Debut With Vizio

    Hulu Plus Makes Android Tablet Debut With Vizio

    Hulu Plus has found its way to a handful of Android devices these past few months, but today it makes its first official appearance on an Android tablet — just maybe not the one you were expecting. Read More

  • Delay On Hulu Availability More Than Doubles Piracy Of Fox Shows

    Delay On Hulu Availability More Than Doubles Piracy Of Fox Shows

    A week ago, Fox changed its licensing rules so that non-paying users of Hulu would be unable to watch new episodes of their shows until eight days after their air date. Put on your analyst hat and think about what effect this might have on, say, piracy of those shows. Did you determine that it would increase piracy? Congratulations, you are a better judge of consequences than Fox. Because… Read More

  • Hulu To Start Streaming In The Land of the Rising Sun

    Hulu To Start Streaming In The Land of the Rising Sun

    Premium video streaming site Hulu has just announced that it’s about to make its first international expansion: Japan. Hulu is keeping mum on the details, but it sounds like it will only offer a premium subscription service (the US version of Hulu offers both premium and free content). The company now has an office in Tokyo and is working on preparing for launch “later this… Read More

  • The Case for Yahoo to Buy Hulu

    The Case for Yahoo to Buy Hulu

    While Yahoo! remains the best positioned digital media company around, Wall Street remains unconvinced. Yahoo!’s revenues are not growing as fast as other online media companies (GOOG, AMZN, Facebook, etc).  Moreover, between Facebook’s grip on display ad inventory and DSPs changing the way advertisers buy inventory, Yahoo’s core business (display, reach) is under threat Read More

  • Hulu Plus Adds Streaming Support For Four More Android Devices

    Hulu Plus Adds Streaming Support For Four More Android Devices

    If you’re one of the Internet’s many denizens still shedding an oh-so-first-world-problem tear over Netflix’s business strategy overhaul pricing changes, you’re probably still looking for somewhere else to spend your two lattes worth of monthly fees in exchange for countless hours of entertainment. Hulu Plus, perhaps? If you’re an Android user, chances are… Read More

  • Yahoo Study Shows Online Video Watching Shifting To Primetime

    A new study by Yahoo (embedded below) shows that online video watching habits are shifting. People are watching longer videos and watching more at night during primetime. The chart above shows when people watch videos online. The blue line is today (2011) and the dotted line is two years ago (2009). The two lines show more than a 30 percent divergence during primetime. So what changed? Read More

  • Hulu Plus Now Available For (A Few) Android Handsets

    Tired of not being able to get your on-the-go Modern Family fix from Hulu just because you’re rockin’ an Android phone rather than an iPhone? Fret no longer! Hulu Plus for Android has arrived. Sort of. Read More

  • Source: This Hulu/Yahoo Story Is BS

    Interesting story breaking that Yahoo put an unsolicited bid in to acquire Hulu. For all I know it’s completely true. But I’ve just received an unsolicited message from a source close to Yahoo that says it’s completely untrue (probably because of all my digging the last week on this Yahoo story). Yahoo hasn’t had any meaningful conversations with Hulu about a buyout… Read More

  • We Happy? Miramax Deal Brings Hundreds Of Movies To Hulu Plus (And To Hulu)

    We Happy? Miramax Deal Brings Hundreds Of Movies To Hulu Plus (And To Hulu)

    Two weeks after Miramax announced a major content deal with Netflix, the studio this morning announced that it has also struck a multi-year agreement with Hulu to bring hundreds of films, including Pulp Fiction, Good Will Hunting, Scream and The English Patient to Hulu Plus subscribers. Hulu will offer select films via the advertising-supported Hulu.com service to boot. Launching today, Hulu… Read More

  • Hulu Plus Hits Xbox Live Tomorrow And The First Week Is Free


    You’ve waited for it. You’ve prayed for it. You’ve spilled the blood of countless sacrificial chickens for it. And now it’s here: Hulu Plus for Xbox 360. The service is launching tomorrow and you’re basically getting the Hulu interface with which you’re familiar plus a few Kinect add-ons including voice control and gestures. With sufficient bandwidth you… Read More

  • Estimate: In Two Years, Streaming TV Will Be An $800 Million Business for Netflix and Hulu

    Estimate: In Two Years, Streaming TV Will Be An $800 Million Business for Netflix and Hulu

    By the end of this year, an estimated 2 million households in the U.S. will have abandoned TV for the Web, cutting the cord with their cable companies. This estimate comes from Convergence Consulting Group, a Toronto-based research firm with a new report on The Battle for the American Couch Potato. That 2 million is up from the 1.6 million it was estimating a year ago, but it is still… Read More

  • comScore: 170 Million U.S. Internet Users Watched Online Video Last Month

    ComScore has just released data from its Video Metrix service, showing that 170 million Internet users in the United States watched online video content in February for an average of 13.6 hours per viewer. According to the audience measurement giant, the total U.S. Internet audience engaged in more than 5 billion viewing sessions during the course of last month. Google Sites (read: YouTube)… Read More

  • ComScore: Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined

    In a new report on digital trends in 2010 When it comes to premium video on the Web, Hulu still rules. In the fourth quarter, the U.S. online audience watched 19.4 billin minutes of video on Hulu, which was twice as much as the how much viewers watched on the websites of the five major TV networks combined. Viewers watched another 9.7 billion minutes of online video on the websites of ABC… Read More

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