Hulu

  • Hulu Announces Four More Original Series, Bringing Total Lineup To Seven

    Hulu Announces Four More Original Series, Bringing Total Lineup To Seven

    Hulu has been having a busy week. On Tuesday, the company announced a new deal for advertisers, which now charges them only for ad completions, and today at Hulu’s upfronts, the company announced the arrival of even more original shows. We already knew of several of the programs Hulu discussed this morning, including “Battleground,” “Up to Speed,” and “A Day… Read More

  • Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad

    Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad

    This morning, at the Ad Age Digital Conference in NYC, Hulu CEO Jason Kilar announced a significant change in how the media company will charge its advertisers. Going forward, advertisers will only be charged based on a 100% completion rate. In other words, if viewers don’t watch the whole ad, it doesn’t count. The change will be effective in both the free level of service and… Read More

  • Splitflix: A Netflix Sharing Start-up That’s Crazy… Like A Fox

    Splitflix: A Netflix Sharing Start-up That’s Crazy… Like A Fox

    When I first saw the pitch for Splitflix over the weekend I guffawed a little into my bourbon. The site purports to allow you to “share” your Netflix or Hulu account with a random stranger using a P2P matching system. You and the other person pay half of the cost of the subscription and then enjoy your cheaper streaming accounts. However, after a bit of digging, as a product it… Read More

  • Better Late Than Never: Hulu Plus Finally Arrives On The Wii

    Better Late Than Never: Hulu Plus Finally Arrives On The Wii

    The folks over at Hulu originally promised Wii users would have access to their Hulu Plus streaming service by the end of 2011, but things didn’t exactly pan out the way they had hoped. Well, after a few extra months of waiting, the Nintendo-faithful are finally being rewarded for their patience: the Hulu Plus app can be downloaded from the Wii Shop Channel. The app itself is free… Read More

  • Hulu And TiVo Announce Top Super Bowl Commercials, But Where’s The Tech?

    Hulu And TiVo Announce Top Super Bowl Commercials, But Where’s The Tech?

    The 2012 Super Bowl has come and gone, while you’re left to clean up the beer cans, wash off that face paint, and get back to planning your next pivot. The game itself provided more than enough excitement, with the New York Football Giants eking out a win over the star-crossed Tom Bradys and Bill Belichicks. This year’s Big Game also marked the first time that a Super Bowl was… Read More

  • Hulu To Debut Its First Original Scripted Show “Battleground” Next Month

    Hulu To Debut Its First Original Scripted Show “Battleground” Next Month

    Hulu is launching its first-ever original scripted series with its 13-episode order of Battleground, a political comedy following the campaign trail of a third-place candidate in Wisconsin angling for a seat in the Senate. The show is kicking off Hulu’s foray into scripted programming, and will be followed by two other original shows: a second season of documentarian Morgan… Read More

  • Hulu’s 2011 Revenue Grew 60 Percent To $420M, Will Invest $500M In Content This Year

    Hulu’s 2011 Revenue Grew 60 Percent To $420M, Will Invest $500M In Content This Year

    Hulu CEO Jason Kilar just posted a recap of the online content business in 2011, and revealed that Hulu’s revenue grew 60% from 2010 to approximately $420 million. While the growth is a good sign, this is less that the $500 million expected for the year. Kilar says that Hulu Plus now has more than 1.5 million paying subscribers and is attracting more than 2 times the number of… Read More

  • Social TV Just Got Real With Hulu On Facebook

    Social TV Just Got Real With Hulu On Facebook

    Hulu does TV shows better than just about everyone. In fact, other than YouTube, Hulu attracts the highest level of engagement of any web video platform (with the average web viewer watching an average of 3.2 hours a month). That being said, Hulu has never done social particularly well. Sure, users interact on Hulu discussion boards, tweet clips to friends, and share shows on Facebook, but… Read More

  • Hulu Plus Makes Android Tablet Debut With Vizio

    Hulu Plus Makes Android Tablet Debut With Vizio

    Hulu Plus has found its way to a handful of Android devices these past few months, but today it makes its first official appearance on an Android tablet — just maybe not the one you were expecting. Read More

  • Delay On Hulu Availability More Than Doubles Piracy Of Fox Shows

    Delay On Hulu Availability More Than Doubles Piracy Of Fox Shows

    A week ago, Fox changed its licensing rules so that non-paying users of Hulu would be unable to watch new episodes of their shows until eight days after their air date. Put on your analyst hat and think about what effect this might have on, say, piracy of those shows. Did you determine that it would increase piracy? Congratulations, you are a better judge of consequences than Fox. Because… Read More

  • Hulu To Start Streaming In The Land of the Rising Sun

    Hulu To Start Streaming In The Land of the Rising Sun

    Premium video streaming site Hulu has just announced that it’s about to make its first international expansion: Japan. Hulu is keeping mum on the details, but it sounds like it will only offer a premium subscription service (the US version of Hulu offers both premium and free content). The company now has an office in Tokyo and is working on preparing for launch “later this… Read More