A new report from Nielsen this morning delves into the mobile and social behavior of U.S. Hispanic consumers, finding they’re highly engaged in their usage of smartphones, online video, social networking and other types of entertainment. According to the study, Hispanics outpace all over ethnic groups in mobile downloads of music and photos, and are more likely to watch video online and on the… → Read More
Using a smartphone while shopping to find better deals or to look up product reviews is now pretty mainstream. There are some interesting differences between how Hispanics use their phones while shopping compared to the average U.S. consumer, though. While observing 15 Hispanic smartphone owners in Los Angeles and conducting a nationwide survey of 500 Hispanic smartphone users in late 2011, White… → Read More
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